Content Marketing Associate
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Full-time
Compensation
USD80k - 130k/year
Posted about 3 years ago
Responsibilities
Fathom is on a mission to use AI to understand and structure the world’s medical data, starting by making sense of the terabytes of clinician notes contained within the electronic health records of the world’s largest health systems. Our deep learning engine automates the translation of patient records into the billing codes used for healthcare provider reimbursement, a process today that costs hospitals in the US $15B+ annually and tens of billions more in errors and denied claims. We are a venture-backed company that completed a Series B round of financing for $46M in late 2022.
Fathom is looking for a Content Marketing Associate located in North America to drive content marketing in addition to general marketing responsibilities focused on brand awareness and lead generation. This position will work closely with the Head of Growth on developing and distributing a range of multimedia content supporting Fathom’s demand generation and thought leadership agenda. This is an excellent opportunity for someone looking to join a high-growth technology firm that is revolutionizing healthcare and to work across functions / disciplines, including interfacing with marketing, sales, operations, customer success, and external stakeholders (vendors / partners) to build out a key marketing function.
Responsibilities:
- Building out an expert understanding of our target audiences by segment and medical specialty, articulating their unmet medical coding needs
- Translating market and customer understanding into effective content for use on Fathom’s website and by Fathom’s sales and marketing teams for sales enablement, external speaking engagements, and thought leadership
- Spearheading and executing against a multimedia content calendar, including social media posts, blogs, newsletters, emails, case studies, and other content
- Creating and managing repeatable processes to generate timely content around team expansion, industry event participation, and other recurring topics
- Developing strategy and approach for webinars and other virtual engagements
- Generating creative, engaging, and differentiated content ideas supporting Fathom’s brand, voice, and positioning
- Coordinating and executing creative / design requests with external vendors
- Managing a stable of freelancers to supplement content generation efforts
- Planning and executing account-based marketing (ABM) campaigns
- Staying up to date on healthcare technology marketing tactics and tools – including applications of AI – and incorporating best practices as relevant