Paid Social Specialist (EMEA) at Hotjar | Torre
Paid Social Specialist (EMEA)
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Hotjar

Paid Social Specialist (EMEA)

Hotjar
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: To be defined

Compensation
EUR40k - 70k/year
~USD44.7k - 78.3k/year
Non-negotiable
location_on
Remote (specific timezone)
public
GMT+00:00 to GMT+08:00
Posted about 6 years ago

Responsibilities

• Form part of the Performance team and work together across all Paid Social channels (including Facebook, Instagram, Twitter ads, LinkedIn, Quora, Reddit), programmatic, Display (Taboola and Outbrain) and Search (Google and Microsoft) on a global scale • Manage and scale campaigns, structure, keywords, audiences, targeting, ads and landing pages while maintaining a healthy return on investment, a strong LTV/CAC ratio, so that we can reach more of our ideal users over time • Have ownership of budgets and strategy development of paid social and paid media buying campaigns • Create campaigns that are aligned with our user journey and reach quality customers • Project manage/coordinate with the broader Marketing team to develop ad visuals and landing pages to improve overall ROI and LTV, and to maintain a consistent brand voice and message. • Always be testing - we’re looking for an experimental mindset. • Provide the reporting capabilities we need to ensure we’re moving in the right direction throughout our activity, proficient in Google Analytics and Supermetrics.
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