Responsibilities:
- Execute the creation, launch, and scaling of sales call funnels while managing paid ads for high ROI scalability.
- Build, optimize, and scale media buying campaigns targeting a 2x+ Day 1 Cash ROAS (excluding AR / contracted revenue).
- Oversee the entire funnel launch process, including idea generation, quality control, internal testing, and daily performance monitoring.
- Identify unique opportunities through a deep understanding of client markets.
- Compile and analyze marketing, consumer, and competitive data to inform strategic decisions on behalf of our clients.
- Monitor and optimize KPIs such as ROAS, CPA, CPL, CPM, and CTR to ensure campaigns align with each client's objectives and achieve maximum efficiency (cash in the bank).
- Directly work with each client and lead them to success through daily Slack communication and a weekly 1-on-1 cadence for all clients under management.
- Continually have proactive leadership with all clients and never be reactive.
- Execute daily + weekly reporting to identify the current biggest constraint for each client and build a plan (with the client) to solve that constraint over the following 7 days.
- Ensure all clients have a flawless experience with ScaleClients.io and continually do everything in your power to ensure this outcome at all costs (even if it means working overtime and through the weekend).
- Work with each client across their entire funnel (front-end ads, funnel throughput, show rates, close rates, offer economics, back-end client retention, decreasing churn rate, etc.) and develop and implement strategies to increase profitability and efficiency/throughput across the board.
Key Results / Key Outcomes:
- Monthly Churn Rate < 5%: The single most objective and important metric we can track to understand client happiness is churn rate. If a client retains with us each month, they’re telling us with their hard-earned money that they are happy. If they churn, they are not happy. Your monthly client churn rate must be below 5%.
- 5 Positive Reviews or Referrals Monthly: Every month, we expect to receive 5 positive reviews or 5 referrals (or a mixture) from each of your clients under management. Similar to churn, this is a very objective way to know that each client is happy and profitable. If a client leaves a positive review or sends us a referral, by default, they are having a flawless experience with us and are very happy with their results. If the inverse were true, the last thing a client would do is leave a positive review and/or send us a referral.
- Increase in Revenue & Profitability: The better our advertising campaigns perform for our clients, the more they can afford to spend on advertising, which leads to substantial growth in revenue and profitability for their company (which also leads to a lower client churn %).
- Decrease in CPA: The better the ad creatives we run for our clients, the lower their cost to acquire new customers, which increases their profitability and experience with us. This is a major driving force for scaling our clients' businesses, and it's why we must work with each of our clients across their entire funnel (including their sales processes) and not just focus on their ad account.
- High-Converting Funnels: Develop and optimize high-converting sales call funnels for each client to achieve maximum conversion rates.
Requirements:
- 3-5 years of experience (minimum) as a Meta Media Buyer.
- Experience managing at least $5M in total ad spend.
- Proven results scaling sales call funnels (ideally VSL funnels) profitably through paid ads.
- Strong negotiation skills and successful track record in the media buying space (primarily on Meta).
- Excellent communication and interpersonal skills.
- Strategic thinker with a results-driven obsession.
- Someone who thrives in high intensity environments and is willing to go the extra mile to deliver exceptional results for their clients.
- “All in” mindset and willing to do whatever it takes to make clients happy.
- Strong leadership skills.
