Manager, Content Marketing, Cloud Services at J2 Global | Torre
Manager, Content Marketing, Cloud Services
J2 Global
J2 Global

Manager, Content Marketing, Cloud Services

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Full-time

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Compensation
USD50K - 100K/year
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Remote (anywhere)
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Posted almost 5 years ago

Responsibilities & more

• Create, share, and measure content marketing activities. You will be accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. • Work with a team of writers and editors to produce content required by active Marketing programs. • Effectively execute on the content strategy designed by you with the help from the Marketing team, to drive leads, subscribers, and increase awareness. • Manage and develop a blogging strategy, roadmap, and cadence. • Orchestrate digital content strategies across all online platforms. • Work with external influencers and other industry experts to create content. This includes interviewing customers for case studies development, meeting with subject matter experts on various topics related to our cloud services and products. • Meet regularly with cross-functional teams to understand our industry, what our customers say, what pain points they have, and define a roadmap for our own internal content needs. • Have a full understanding of which platform different kinds of content are best suited to. • Influence others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day. • Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet our objectives at the best cost and within our timelines. • Manage a content marketing budget.
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