Product Marketing Manager at Amy Cell Talent | Torre

Product Marketing Manager

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Full-time

Legal agreement: To be defined

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

location_on
Remote (anywhere)
Posted almost 3 years ago

Responsibilities


ArcSite is the undisputed leader in mobile drawing and drawing-based takeoff and estimate solutions, with over 60,000 active monthly users. As a bootstrapped tech startup, ArcSite has achieved triple-digit year-over-year expansion and profitability without external funding. The company values flexibility, autonomy, and work-life balance, and embraces a remote-friendly culture. ArcSite is seeking an experienced Product Marketing Manager to lead outbound marketing and product marketing activities. The ideal candidate will be responsible for presenting products in ways that engage the audience, strengthen the brand, and boost demand and sales. This role involves collaborating with cross-functional teams to drive the company's strategy and expand into new products, platforms, and markets. Responsibilities: - Develop and execute product marketing strategy, including target audience definition, positioning, messaging, and value proposition development. - Conduct market research to understand customer needs, preferences, and behaviors, and use insights to inform marketing strategy. - Create marketing content, including product collateral, sales presentations, website messaging, video, and other marketing materials. - Collaborate with cross-functional teams to provide input on product features, coordinate product launches, and ensure alignment on messaging and positioning. - Manage product launches, including developing launch plans, coordinating with cross-functional teams, and tracking metrics to measure success. - Build and maintain relationships with customers, partners, and other stakeholders.