Director, Editorial
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Full-time
USD75.4K - 100K/year
~COP150M - 200M/year
+ Equity
+ Bonuses
Posted about 3 years ago
Responsibilities
At MyFitnessPal, our vision is to be the global catalyst for every “body” to achieve their healthy. We believe good health starts with what you eat. We provide the tools and resources to reach your fitness goals.
MyFitnessPal is looking for a creative and strategic thinker who is passionate about all things nutrition and fitness to join our team as an Editorial Director. You will develop, execute, and manage content strategies to attract and engage our target audiences. Your main focus will be on creating compelling content for current and prospective audiences.
Responsibilities:
- Lead content strategy for MyFitnessPal (email, social media, website, blog), defining the content team's objectives and goals within the larger marketing organization and business.
- Act as an expert in understanding what works for the MyFitnessPal community, making sure that the content we develop has the greatest impact and resonance with target audiences
- Have a deep interest and understanding of health & wellness, nutrition, and fitness
- Blend effectiveness and creativity in order to create best-in-class content that incites engagement and grows our audiences
- Act as a creative champion for new, interesting content ideas that emerge from both health & wellness trends and content gap analyses
- Critique and shape the content we produce
- Leverage data, reporting and analytical insights to set goals, test, measure success, and continually refine our content mix and strategy toward better engagement and conversion
- Ensure brand individuality, excitement, impact, accuracy, and relevance across all published materials
- Act as an evangelist for MFP content and its approach throughout the company and possibly even the industry
- Establish style guides that specify the writing style and tone needed to create engaging content from MyFitnessPal
- Manage freelance writers, designers, videographers, vendors - Manage the execution of our content engine with internal resources and freelancers
- Develop industry contacts by connecting with RDs, trainers, doctors, other journalists in the space, and companies that might be working on product innovation for health & wellness, nutrition and fitness
- Live our core values in all you do: Be Kind and Care Live Good Health Be Data-Inspired Champion Change Leave it Better than You Found It Make It Happen