Programmatic Senior Specialist (Viator) at Tripadvisor | Torre
Programmatic Senior Specialist (Viator)
Tripadvisor
Tripadvisor

Programmatic Senior Specialist (Viator)

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Full-time

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

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London, United Kingdom
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Posted about 2 years ago

Responsibilities & more

Viator is a part of TripAdvisor, the world’s largest online travel site, visited by 390 million travellers each month. We believe in a diverse and inclusive workplace and welcome everyone for who they are. In this role, you will join the in-house Paid Media team, who own and manage the performance marketing activity for Viator. You will be responsible for planning and executing direct response programmatic campaigns, working closely with the wider display team to ensure campaigns are optimised to the latest best practice. You will also collaborate with various other internal stakeholders to generate and share insights. Responsibilities: - Manage performance-led programmatic media campaigns end-to-end to deliver against conversion objectives. - Plan & implement campaigns including set-up, launch, trafficking and optimisation in the media buying platforms (DSPs) as well as creative asset management. - Provide guidance on Programmatic campaign strategies, recommending an appropriate mix of tactics inside the demand-side platform that align to business objectives. - Work closely with media vendors and tech partners in the execution of plans and building strong working relationships. - Collaborate with various other internal stakeholders to generate and share insights. - Work closely with the internal MarTech team on trafficking and tag management across DV360 and other partners. - Support on the creation of 1st, 2nd and 3rd party audience segments and identify opportunities to test in line with strict A/B frameworks to analyse and present findings. - Stay on top of the latest trends and privacy updates to ensure compliance with local regulations.
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