Client is seeking an experienced beauty and hair content writer to support the growth of one of its incubator brands. The ideal writer will create authoritative, educational content that expands the brand's visibility through SEO and emerging GEO initiatives while establishing topical authority in the beauty and hair care space.We are looking for a writer with demonstrated expertise in the beauty industry, specifically hair care, hair styling, and beauty-related topics. This individual will partner closely with the internal marketing team, which will provide content strategy, keywords, briefs, and topic direction. The writer will be responsible for producing high-quality, research-backed content that aligns with brand goals and supports search visibility.The ideal candidate combines strong writing skills with industry credibility, understands evolving search trends, and can create content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).ScopeInitial engagement: 5-10 hours per week, with room to increase hoursApproximately 1 content asset per weekOngoing freelance engagementCollaborative partnership with internal marketing and content teamsResponsibilitiesWrite SEO- and GEO-focused content across multiple formatsCreate blog articles, listicles, educational guides, FAQs, and YouTube scriptsConduct independent research to ensure content accuracy and credibilityIncorporate provided keywords, briefs, and content strategy recommendationsProduce content that is optimized for both traditional search and AI-driven discovery experiencesUtilize AI tools responsibly to support research and content development while maintaining originality and qualityCollaborate with designers and recommend supporting graphics, visual assets, infographics, and video concepts that can enhance content performanceDeliver drafts efficiently and iterate quickly based on stakeholder feedbackCommunicate proactively regarding content recommendations and opportunitiesBias toward action, being able to deliver something, ask for feedback, and then iterate quicklySkills & QualificationsRequiredDemonstrable professional content writing experience within the beauty industryStrong knowledge of hair care, hair styling, hair tools, and beauty topicsExperience creating SEO-focused content with excellent research and fact-checking abilitiesGEO (Generative Engine Optimization) experienceAbility to write educational, engaging, and conversion-focused contentStrong communication and collaboration skillsAbility to meet deadlines and work independentlyComfortable leveraging AI tools to enhance workflow while maintaining content quality…

Beauty & Hair Content Writer (SEO/GEO) for Compose.ly - Remote

Emma

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compose.ly/

Admin access needed