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about 20 hours ago
Requirements and responsibilities
About Tradeify CryptoTradeify Crypto is building a high-growth trading platform focused on helping users engage with crypto markets through a modern, accessible, and performance-driven experience. As we continue to scale, we are looking for an Email Marketer to help drive user acquisition, engagement, retention, and revenue through strategic email marketing campaigns.Position SummaryThe Email Marketer will be responsible for planning, executing, and optimizing email campaigns across the Tradeify Crypto ecosystem. This role will manage promotional campaigns, newsletters, product updates, automated workflows, and lifecycle marketing initiatives designed to increase user engagement, conversions, and retention.The ideal candidate has strong email marketing experience, excellent copywriting skills, a data-driven mindset, and experience working in fintech, crypto, trading, or another fast-paced consumer-facing environment.ResponsibilitiesPlan, build, and execute email marketing campaigns, including promotions, newsletters, product updates, and lifecycle communicationsDevelop and manage automated email workflows, including welcome, onboarding, re-engagement, and retention campaignsSegment audiences and personalize messaging based on user behavior, lifecycle stage, and campaign objectivesWrite clear, compelling, and conversion-focused email copyConduct A/B testing on subject lines, content, calls to action, timing, and audience segmentsTrack campaign performance and provide insights on key metrics, trends, and opportunities for improvementOptimize campaigns to improve open rates, click-through rates, conversions, revenue, and retentionMaintain list hygiene, deliverability standards, and compliance with email marketing best practicesPartner with internal teams to align email campaigns with product updates, promotions, and business goalsCreate weekly and monthly reporting on campaign performance and optimization effortsQualifications3+ years of experience in email marketing, lifecycle marketing, CRM marketing, or a similar roleExperience in crypto, fintech, trading, or another high-growth B2C environment preferredStrong copywriting skills with the ability to write concise, engaging, and high-converting email contentExperience using email marketing platforms such as Klaviyo, Mailchimp, Customer.io, HubSpot, Braze, or similar toolsStrong understanding of audience segmentation, automated flows, and lifecycle marketingExperience running A/B tests and using performance data to improve campaignsComfortable analyzing email metrics, campaign performance, and conversion dataKnowledge of email deliverability, compliance, and list management best practicesHighly organized with the ability to manage multiple campaigns and deadlinesSelf-starter who thrives in a fast-paced, remote environmentKey Performance IndicatorsOpen rateClick-through rateConversion rateSign-ups, deposits, and trading activity driven by emailRevenue attributed to email campaignsList growthUnsubscribe rateRe-engagement and retention performancePreferred QualificationsExperience marketing to crypto, trading, investing, or fintech audiencesExperience building lifecycle campaigns from the ground upFamiliarity with performance marketing, funnel optimization, and user retention strategiesAbility to balance strong copywriting with data-driven campaign optimizationWhy Join TradeifyJoin a rapidly growing fintech and trading company with a global user baseHelp build and scale the email marketing function for Tradeify CryptoMake a direct impact on user acquisition, engagement, retention, and revenueWork in a fast-paced, entrepreneurial environment where new ideas and testing are encouragedPartner with a high-performing team focused on growth, innovation, and executionBe part of a fully remote company operating across multiple countriesContribute to a brand that is making trading more accessible through technology, education, and community
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