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23 days ago
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Requirements and responsibilities
Role OverviewWe’re looking for a Director of Demand Generation to serve as the senior owner of office-side pipeline creation and revenue acceleration. This isn’t a campaign manager role. This is a systems builder who will design, own, and scale the growth engine that drives qualified office acquisition, activation, and long-term revenue across GoTu’s marketplace.You’ll own the full funnel from lead generation through activation and revenue realization, build the lifecycle architecture, and create the connective tissue between marketing programs, sales handoffs, and revenue outcomes. You’ll manage vendor relationships, take ownership of key KPIs, and lead experimentation across channels and tools; including AI-powered workflows to unlock incremental growth.This role reports directly to the VP of Marketing and will play a central part in making marketing a measurable, indispensable driver of office growth.Key ResponsibilitiesOwn office-side pipeline creation end-to-end: lead generation through activation and revenue realizationBuild and scale integrated demand programs across paid media, SEO, ABM, lifecycle marketing, email, community, and partnershipsDesign and execute full lifecycle journeys for a two-sided marketplace, including segmentation by office type, geography, and business maturityOptimize CAC, conversion rates, and payback periods through rigorous testing, experimentation, and funnel analysisPartner closely with Sales and Revenue Operations to improve lead quality, handoff velocity, and activation ratesDevelop attribution frameworks and reporting that clearly connect marketing spend to revenue outcomesOwn and manage vendor relationships; setting clear expectations, holding partners accountable to deliverables, and making data-driven decisions on renewals and terminationsLead channel diversification efforts to reduce reliance on any single source of growthForecast pipeline impact and support revenue planning in partnership with executive leadershipEvaluate, recommend, and implement new marketing tools and platforms (ABM, enrichment, automation) that expand our capabilitiesBuild, mentor, and manage a high-performing team, filling necessary skill gaps as the function scalesOwn and report on office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTVKey Competencies:4+ years of experience in B2B demand generation, growth marketing, or revenue marketing leadershipProven track record of personally owning and growing pipeline, not just supporting itDeep understanding of full-funnel economics, attribution models, and lifecycle managementHands-on experience across multiple marketing disciplines: SEO, email, paid, ABM, community, and partnershipsStrong proficiency with modern marketing technology stacks: comfortable evaluating, implementing, and optimizing toolsDemonstrated vendor management skills with the interpersonal ability to hold partners accountableExperience building and leading teams in fast-paced, high-growth environmentsStrong partnership mindset with Sales, Revenue Operations, and FinanceBachelor’s Degree or equivalent experiencePreferred:Experience in marketplace or two-sided platform businessesDental or healthcare industry backgroundABM program ownership and execution experiencePeople management experienceGoTu Technology, Inc. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.If you are passionate about driving enterprise growth and building meaningful relationships, we invite you to apply and be part of our innovative team.
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