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Responsibilities
Senior SEO Specialist (Global Markets)
Location: Remote
Experience: 4–6+ Years
Employment Type: Part-Time (Individual Contributor)
Working Hours: 4 Hours/Day | 5 Days/Week
About the Role
We are looking for a Senior SEO Specialist (4–6+ years of experience) to drive organic growth across global markets, with a strong focus on Page 1 rankings, qualified lead generation, and reducing dependency on paid acquisition channels.
This is an individual contributor role, requiring a balance of strategic ownership and hands-on execution. The ideal candidate will have experience in B2B SEO environments, where organic efforts directly contribute to pipeline and revenue growth.
Role Positioning
● This is an IC role, reporting to Global Marketing Manager
Focus on business outcomes (rankings, leads, revenue) over just execution
● Expected to own strategy while contributing to execution for speed and efficiency
Key Responsibilities
Core Focus (Primary Ownership)
● Own and execute a global SEO strategy across MENA, APAC, and multilingual markets
● Drive Page 1 rankings for high-volume, high-intent keywords
● Build and optimize organic lead generation funnels (B2B focus)
● Reduce paid ads dependency by scaling organic traffic and conversions
● Lead technical SEO initiatives including crawlability, indexing, site structure, and Core Web Vitals
● Plan and execute end-to-end SEO strategies covering on-page, off-page, and technical SEO
● Identify and target high-volume, high-intent keywords aligned with business goals
● Develop and implement SEO-led content strategies (pillar pages, topic clusters, search intent mapping)
● Drive website optimization including page structure, internal linking, metadata, and overall SEO health
● Create and optimize SEO-focused content (website pages, landing pages, blogs) to improve rankings and conversions
● Conduct advanced competitor and SERP analysis to identify growth opportunities
● Execute off-page SEO strategies including high-quality link building and authority development
● Track and optimize performance using Google Search Console and GA4 (Google Analytics 4)
● Align SEO efforts with business metrics: traffic → leads → conversions → revenue
Execution & Support (Secondary Responsibilities)
● Provide SEO inputs for website content and landing pages (structure, keyword usage, optimization)
● Contribute to content writing/editing where required (not a pure content role)
● Make basic CMS updates (e.g., WordPress) for quick implementation
● Support blog optimization and publishing workflows
● Provide SEO inputs for CRM/email marketing content (alignment, not ownership)
● Collaborate on content distribution (including social) from an SEO perspective
Analytics, Reporting & Performance Tracking
● Own SEO performance tracking using Google Search Console and GA4
● Monitor key KPIs:
○ Keyword rankings
○ Organic traffic
○ CTR
○ Leads generated
○ Conversion rates
○ Revenue contribution
● Build and share regular performance reports and dashboards
● Analyze full funnel: organic traffic → lead → conversion → revenue
● Continuously refine SEO strategy based on data and insights
Required Skills & Qualifications
● 4–6+ years of proven SEO experience
● Strong experience in B2B SEO and lead generation-focused strategies
● Demonstrated success in ranking competitive keywords on Page 1
● Experience in global SEO (MENA, APAC) and multilingual SEO
● Strong expertise in:
○ On-page SEO
○ Off-page SEO
○ Technical SEO
● Hands-on experience with:
○ Google Search Console
○ GA4 (Google Analytics 4)
○ Tools like SEMrush, Ahrefs
● Strong understanding of website optimization and SEO content writing
● Ability to identify and target high-volume, high-intent keywords
● Working knowledge of CMS platforms (e.g., WordPress)
● Basic understanding of HTML/CSS
● Strong analytical mindset with ability to connect SEO efforts to business outcomes
● Experience working with cross-functional teams (content, product, marketing)
Good to Have
● Experience in high-growth B2B or SaaS environments
● Understanding of conversion rate optimization (CRO)
● Exposure to programmatic SEO and automation
● Familiarity with aligning SEO with paid media strategies
● Experience in long sales cycle / high-ticket funnels
Portfolio (Preferred, Not Mandatory)
Candidates are encouraged to share:
● Case studies of Page 1 keyword rankings
● Examples of organic traffic and lead growth
● Impact on reducing paid acquisition dependency
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