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about 2 months ago
Requirements and responsibilities
About the roleClassDojo’s goal is to accelerate humanity’s progress by giving every child on Earth an education they love.We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families globally, used in over 95% of US schools and reaching ~51 million children in ~180 countries. We’re beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.We hire for talent density—our team comprises talented, entrepreneurial, and innovative teammates from around the world. We believe you’ll do the best work of your life here and pioneer the future of education, too.What you’ll do:We’re looking for a Product Marketing leader to shape the future of ClassDojo’s consumer products—including Dojo Islands, Dojo Sparks, and ClassDojo Plus—used by tens of millions of families weekly. You’ll work across a new generation of playful, purpose-driven experiences: from Dojo Islands (kids explore digital worlds) to Dojo Sparks (kids joyfully learn to read with an AI-powered coach) to ClassDojo Plus (a premium subscription for families).This role is a rare opportunity to craft messaging, campaigns, and launch strategies that reach a global audience of parents, kids, and educators—at a company where marketing is deeply embedded in product success. It’s a fast-moving, high-autonomy role for a builder who thrives in ambiguity.This will involve:Launching and growing new consumer-facing experiences via go-to-market strategy, driving measurable increases in adoption, activation, and engagementHelping families understand and act on the value of ClassDojo products through clear storytelling and thoughtful execution across in-app, email, and webOwning lifecycle and in-product marketing across surfaces like in-app, email, and community to boost feature usage, retention, and trial starts at key high-intent momentsDeveloping and running growth experiments to optimize messaging, positioning, pricing, and user journeys—resulting in meaningful lifts in monetization and activationCreating scalable playbooks for launching features across surfaces, leading to measurable gains in ARR per customer, feature engagement, or weekly activesBuilding and scaling a voice-of-customer program to uncover insights, shape product direction, and deepen product-market fit across our family experiencesCollaborating with Product, Design, Data, and Creative to align teams around the highest-impact opportunitiesWorking with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters mostYou will be a match if:8-10+ years in product or consumer marketing, with a strong record of success launching and growing products at scaleExperience owning full-stack product marketing in lean or high-velocity environments—comfortable switching between strategy and hands-on executionA strong storytelling instinct and ability to craft emotionally resonant marketing that drives real business outcomesYou’ve led positioning and go-to-market strategy across multiple tiers or customer segmentsYou’ve launched products or features that led to meaningful lifts in conversion, activation, or revenueProven success in growing adoption and engagement through organic channels like community, creators, referrals, or social (not just paid)Experience working deeply with Product, Design, Data, and Creative teams to influence product and GTM strategyYou thrive in ambiguity and move with urgency, structure, and clarityBonuses:Experience with freemium or subscription productsBackground working on multi-audience or marketplace productsFamiliarity with education, gaming, or mission-driven consumer experiencesExperience across both early-stage startups and scaled consumer platforms (1M+ users)Working within a larger platform or ecosystemCompensationClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States): CA, WA, NY, NJ, CT states: $188,000 - $220,000 (USD). All other states in the US: $160,000 - $187,000 (USD).We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.We are committed to equal employment opportunity regardless of race, color,
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