Website & Webflow Management:
- Manage and maintain the Klarvia Webflow website.
- Coordinate with Webflow developers/designers to finalize pages, forms, landing pages, and conversion flows.
- Ensure all buttons, forms, CTAs, tracking pixels, and redirects work correctly.
- Manage domain setup, DNS records, subdomains, SSL, and technical website configuration.
- Maintain landing pages for service lines such as weight loss, men’s health, hair loss, dermatology, hormone support, and primary care.
OpenLoop / Telehealth Platform Integration:
- Coordinate technical implementation with OpenLoop or any selected telehealth vendor.
- Manage setup of branded patient intake flow, patient portal, scheduling, payment flow, provider routing, and e-prescribing workflow.
- Ensure Klarvia brand assets, colors, logo, and Spanish/English copy are implemented correctly inside the telehealth experience.
- Track implementation requirements, deadlines, tickets, and vendor deliverables.
CRM, Automation & Lead Routing:
- Set up and manage CRM workflows using tools such as HubSpot, Zoho, GoHighLevel, Airtable, or similar.
- Ensure website leads are captured, tagged, and routed correctly.
- Build automated patient follow-up workflows by email, SMS, and WhatsApp where permitted.
- Coordinate lead handoff between marketing, patient support, clinical vendor, and pharmacy fulfillment.
- Maintain dashboards for leads, conversion rate, abandoned intake, completed consults, and paid patients.
Analytics & Tracking:
- Implement and manage Google Analytics, Google Tag Manager, Meta Pixel, Google Ads tracking, and conversion events.
- Track key funnel steps including landing page visits, Start Visit clicks, completed intake, scheduled visits, paid orders, and repeat purchases.
- Troubleshoot broken tracking, duplicate events, missing conversions, and attribution issues.
- Prepare weekly performance reports for management.
Systems Integration & Technical Operations:
- Manage integrations between Webflow, OpenLoop, CRM, payment processor, email marketing platform, SMS/WhatsApp tools, and reporting dashboards.
- Work with APIs, Zapier, Make, webhooks, and middleware tools when needed.
- Maintain clear documentation of all systems, credentials, vendors, workflows, and technical processes.
- Monitor uptime, broken links, form failures, DNS issues, email deliverability, and system alerts.
- Coordinate with outside developers, compliance consultants, designers, and telehealth platform support teams.
Compliance & Security Support:
- Work with leadership and legal/compliance advisors to ensure digital workflows respect HIPAA, privacy, telehealth consent, and patient data requirements.
- Help manage HIPAA-related vendor documentation, including BAAs where applicable.
- Avoid storing PHI in non-compliant systems unless approved by management and legal counsel.
- Ensure access controls, password management, two-factor authentication, and user permissions are properly maintained.
- Support implementation of privacy policies, consent language, disclaimers, and secure patient routing.
Bilingual Patient Experience Support:
- Help ensure all patient-facing digital flows work properly in English and Spanish.
- Review technical implementation of bilingual intake forms, service pages, automations, and follow-up messages.
- Coordinate with translators, copywriters, and clinical vendors to ensure Spanish-language content is accurate and professional.
- Test the full patient journey in both languages.
Required Qualifications:
- Based in Bogotá, Colombia, or able to work full-time during Colombia/U.S. business hours.
- Strong English and Spanish communication skills.
- Experience managing websites, CRM systems, automation tools, and third-party software integrations.
- Familiarity with Webflow or similar website platforms.
- Experience with Zapier, Make, APIs, webhooks, or middleware tools.
- Experience with Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong technical troubleshooting ability.
- Highly organized and able to manage vendor timelines, implementation checklists, and documentation.
- Comfortable working with U.S.-based companies and remote teams.
- Ability to handle confidential business and patient-related information responsibly.
Preferred Qualifications:
- Prior experience with telehealth, healthcare technology, pharmacy, wellness, or medical e-commerce.
- Experience with OpenLoop, Wheel, SteadyMD, Healthie, Elation, Hint, IntakeQ, or similar healthcare platforms.
- Experience with HIPAA-sensitive workflows or healthcare compliance environments.
- Experience with HubSpot, Zoho, GoHighLevel, Airtable, or Salesforce.
- Experience with Stripe, payment workflows, subscription billing, or patient checkout flows.
- Basic HTML/CSS knowledge.
- Experience managing bilingual websites or Spanish/English customer journeys.
Key Systems This Role May Manage:
- Webflow.
- OpenLoop or other telehealth platform.
- Klarvia domain and subdomains.
- Google Workspace.
- CRM system.
- Google Analytics.
- Google Tag Manager.
- Meta Pixel.
- Google Ads conversion tracking.
- Stripe or payment processor.
- Zapier / Make.
- WhatsApp Business or WATI.
- Email/SMS marketing tools.
- Reporting dashboards.
- Password manager and access control tools.
