Our Story: Short Story is an award winning, technology-powered retailer dedicated to petite women 5'4" and under. Our mission is to create a seamless shopping experience for millions of petite women so they can dress with effortless confidence.As a fast-growing startup, we're revolutionizing retail with a data-driven learning system that leverages customer feedback to create tailored products. We've been recognized by top publications like Forbes, Fortune and are backed by top investors who share our vision of building the world's next great consumer brand.Our Values: ✨ Transform Lives. We're customer-first. Everything we create exists to give her confidence.⚡️ Demand Excellence. We deliver only our best work, in Fit and Finish. We obsess about details others overlook.💪 Embrace Challenges. We see obstacles as opportunities to invent better solutions.💡 Think Differently. We get a thrill from finding better solutions others haven't seen.About the Role:We’re looking for someone who is obsessed with creating a constantly evolving and improving website experience. You are a master of implementation and strategic thinking and can put yourself in a customer’s shoes to understand what motivates them to purchaseIn this role, you will be responsible for building, testing, and improving the site to drive growth. The Senior Webflow Developer & CRO Specialist will work closely with design, brand, and growth to continuously improve our online experience.You'll be deep in Webflow every day, translating designs into high-fidelity pages, running experiments, and continuously finding ways to improve conversion performance. You take pride in clean, precise implementation and you bring a CRO mindset to everything you build — not just executing what you're told, but identifying what to test and why.What you'll do:Website Development & Webflow OwnershipOwn the implementation and ongoing maintenance of our Webflow-hosted websiteWork directly with design to build engaging web contentBuild systematic, reusable components aligned with our design systemEnsure pages are responsive, fast, and production-ready across all devicesSupport landing pages, redesigns, and iterative improvementsEnsure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)CRO Strategy & ExperimentationOwn the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing testsImplement A/B tests and CRO experiments end-to-endEnsure test variants are isolated, stable, and correctly deployedValidate that experiment events and conversion tracking fire correctlyAnalyze results, draw conclusions, and iteratePerformance Monitoring & QAMonitor page performance, usability, and conversion behaviorCatch issues and regressions before they become problemsMaintain high-quality standards for everything that shipsCross-Functional CollaborationPartner with Growth to align experimentation priorities with business goalsCollaborate closely with Design to bring their vision to life accuratelyCommunicate tradeoffs and constraints clearlyWhat We're Looking For:3–6 years of hands-on Webflow experience — you can build complex, scalable pages with confidence and speedExperience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environmentsStrong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate testsDemonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metricsProficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)Experience optimizing high-traffic eCommerce websites or mobile applications preferredExposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferredFamiliarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.How You'll Be Measured:Execution Quality: Pages ship fast, look right, and perform well in productionExperimentation: Tests are well-reasoned, cleanly implemented, and producing real learningsSite Health: Pages are fast, properly structured, and technically soundShort Story is committed to providing equal employment opportunity and a work environment free of discrimination and harassment for all employees and applicants. We work diligently to ensure equal opportunity for all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, Veteran status, or other legally protected characteristics.
