You have opted out of job matches in .
To undo this, go to the 'Skills and Interests' section of your preferences.
Shared by 
about 2 months ago
Requirements and responsibilities
About LandingLanding is building the category for flexible, fully-furnished living. Every stay feels like home. A Landing guest gets the space of an apartment, the consistency of a hotel, and the warmth of a place that feels like it was made for them, for a night, a month, or a year.Landing is a marketplace, not a landlord. Apartment owners bring their vacant units and Landing brings the guests, technology, furnishings, pricing, and a local General Manager in every market. The company has built a full-stack operating system for extended stays, including a booking platform and dynamic pricing engine, in-market operations, and a 24/7 AI concierge.About the RoleLanding is hiring a Head of Lifecycle Marketing to own one thing: guests come back. Repeat-booking rate, guest LTV, and direct demand from the existing base are your scoreboard. This is a builder’s seat. You’ll set the lifecycle strategy, rebuild the CRM stack, ship the programs, and run the measurement, with AI embedded in how you work, not bolted on.We want a senior operator who moves fast, thinks commercially, and uses AI daily to generate creative, build journeys, and run experiments faster than a traditional lifecycle marketer.What You’ll OwnRepeat — repeat-booking rate, guest LTV, and direct demand from the existing base; creative solutions to get customers to change their booking behavior.Voice of the guest — a standing cadence of guest calls, every review, every ticket; feed learnings back into Lifecycle, Product, Brand, and Ops.Proactive problem-solving — patterns from calls and tickets become shipped fixes; close pain before the next guest sees it.Ops partnership — every guest message (confirmation, arrival, mid-stay, maintenance, post-stay) is timely, on-brand, and coordinated with what’s happening inside the unit; you and Field Ops operate as one team.In-unit hospitality — welcome moments, local guides, and physical brand details inside the unit that show up in reviews and on social.Post-stay and win-back — sequences that bring guests back without begging; lapsed-guest reactivation without discount spam.Loyalty — a program that rewards repeat behavior and measurably changes it.CRM stack and segmentation — hands-in-the-tool in HubSpot and ZoomInfo; rebuild segmentation from first principles so every message goes to the right guest in the right voice.AI-native execution — use Claude, Braze AI, and whatever comes next to generate copy, build journeys, personalize, and move 5–10x faster than a traditional lifecycle team.Experimentation — a continuous backlog of holdouts and incrementality tests across audiences, channels, and offers; kill what doesn’t work and scale what does.B2B and partner demand — extend the same lifecycle playbook to corporate housing buyers (travel managers, relocation, HR) and apartment partners (owners and operators).What We’re Looking For6+ years in lifecycle, CRM, or retention marketing in a brand where voice and taste mattered.Hands-on operator in HubSpot (current stack); ideally exposure to dedicated B2C lifecycle platforms like Braze, Iterable, Customer.io, or Klaviyo so you can advise when/if to upgrade; segment, script, QA, and debug journeys without technical assist.Data fluency: you don’t wait on a data analyst to tell you if a campaign worked.Genuine AI fluency: using it daily, with opinions about where it breaks and ideas about how it compounds a lifecycle team.Experimentation discipline — holdouts, incrementality, pre-registered hypotheses; not “the B variant won.”Commercial instinct: can tell a repeat-driven margin story in a board deck and defend the math.High ownership: you’d rather ship something imperfect this week than polish something perfect next month.What Success Looks Like in Year OneRepeat-booking rate materially up, with lift driven in part to lifecycle programs.Guest LTV up, and direct demand from the existing base is a named, measured, growing source of bookings.A loyalty program is live, instrumented, and changing repeat behavior against a holdout.A B2B nurture motion is live for corporate housing buyers, contributing measurable pipeline to the sales team.A partner-marketing motion is live for apartment owners and operators, contributing measurable lift in signed units and expansion.The CRM stack is rebuilt: clean segmentation, modernized journeys, and an AI-accelerated creative pipeline serving all three audiences.A documented testing cadence that produces more learnings than the rest of the marketing team combined.Why This Role MattersLanding’s growth depends on guests choosing the company again, corporate buyers picking it for their people, and apartment partners expanding their portfolios. This role owns the compounding layer across guests, buyers, and partners already in the system, unlocking repeat, expansion, and retention that drives unit-economics leverage the company keeps forever.Benefits & PerksSolid compensation package + stock options.Comprehensive benefits: Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA.401(k) plan and access to ImmediatePay.Super generous PTO policy.Opportunities for upward mobility.Travel perk: $750 USD annually in Landing Stays.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)