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Requirements and responsibilities
About our teamWe’re building a modern marketing organization at the forefront of Data and AI. Our focus is simple: create a smarter, more connected revenue engine that turns market attention into meaningful pipeline. We're bringing together strong fundamentals with AI, automation, better data, and tighter alignment with sales.This role sits at the center of that transformation. As Director of Revenue Marketing, you’ll shape how we generate pipeline across digital, field, partner, lifecycle, and international programs, and help define what modern revenue marketing looks like.Your roleAs Director of Revenue Marketing, you’ll lead the strategy and execution of marketing-driven pipeline across key channels. You’ll operate as a central connector: connecting campaigns, programs, regions, and teams into a unified system that drives awareness, captures intent, and accelerates opportunities.You’ll lead a team spanning field and international marketing, partner closely with Sales and GTM Engineering, and bring an AI-forward mindset to how we target, engage, and convert buyers.How you'll make an impactOwn the Revenue Engine: Build and execute an integrated pipeline strategy across marketing channels, connecting digital, field, partner, and lifecycle programs into a cohesive, high-performing system.Modernize Campaign Strategy: Redefine how campaigns are designed and executed, leveraging AI, intent signals, and data to drive smarter targeting, stronger engagement, and higher conversion.Turn Events into Pipeline Drivers: Elevate field marketing and events into measurable revenue programs with clear account targeting, structured follow-up, and defined pipeline outcomes.Scale International Growth: Align and empower regional marketing efforts across EMEA and beyond, balancing global strategy with local market nuance.Strengthen Sales Alignment: Build deep partnerships with Sales to ensure marketing programs translate into effective sales engagement and follow-up.What you'll ownBuild quarterly and annual revenue marketing plans aligned to company goals and sales prioritiesDesign and execute integrated campaigns across inbound, outbound support, ABM, partner, and lifecycle channelsOversee field marketing and events, including local programs, executive events, trade shows, webinars, and partner activationsLead international revenue marketing strategy and coordinate regional executionPartner with GTM Engineering to improve targeting, intent utilization, workflow automation, and sales actionabilityPartner to define target accounts, campaign priorities, and program alignment with Sales and Product MarketingManage program performance, funnel metrics, and budget allocationEstablish and evolve reporting on marketing contribution to pipeline creation, conversion, and program effectivenessGuide and develop a high-performing team across field and international marketingWho you are7 - 12 years of experience in B2B SaaS or enterprise technology marketingProven success in demand generation, revenue marketing, ABM, or integrated pipeline programsHands-on experience executing across digital, field, partner, and lifecycle marketing channelsStrong understanding of field marketing and event strategy, from local programs to large-scale industry eventsTrack record of driving pipeline and conversion in a data-driven environmentExperience partnering closely with sales teams and revenue leadershipAbility to balance proven marketing fundamentals with new approaches and experimentationCuriosity and enthusiasm for AI, automation, and modern marketing practicesStrong strategic thinking paired with a willingness to stay close to executionExcellent cross-functional leadership and communication skillsBenefitsImmuta’s generous benefits package given to all full time employees includes:100% employer paid Healthcare (Medical, Dental, Vision) premiums for you and your dependents (including Domestic Partners)Stock OptionsPaid parental leave (Both Maternity and Paternity)Unlimited Paid time off (U.S. based positions)Learning and Development ResourcesThis role may also be eligible for additional compensation, such as commission, variable pay, or equity, and comprehensive benefits including medical, dental, vision, and a 401(k) plan.
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