We are seeking a TikTok Content Creator (Remote) for our rum brand, Candela.
About the Role
We are looking for a creative and reliable TikTok Content Creator to grow our engagement. This role is ideal for someone who lives on TikTok, understands beverage and CPG culture, and enjoys storytelling through short-form video. You will work directly with our founder to develop bold, fun, trend-driven content that builds authority in rum, drinks, and the broader spirits category. The candidate should be able to turn simple ideas into scroll-stopping videos.
Key Responsibilities
* Create 15–20 TikTok videos per month showcasing Candela, drinks culture, behind-the-brand storytelling, lifestyle, and trends.
* Ideate, script, shoot, and edit short-form videos formatted for TikTok, primarily using iPhone content.
* Stay updated on TikTok trends, audio, formats, and memes, and translate them into brand-relevant content.
* Maintain a consistent on-camera presence, personality, and voice that aligns with Candela’s fun brand identity.
Ideal Profile
* Strong TikTok presence or portfolio with proven traction.
* Passion for CPG, drinks, mixology, or lifestyle content.
* Comfortable on camera and able to communicate with energy and charisma.
* Proficient in editing tools such as CapCut, TikTok native editing, or similar.
* Ability to ideate and execute content quickly with minimal supervision.
* Strong understanding of TikTok’s algorithm, trends, and hooks.
* Professional, reliable, and able to meet deadlines consistently.
* Interest in rum, cocktails, Latin culture, or storytelling is a plus.
