Meta Media Buyer at AF Global Solutions | Torre
Meta Media Buyer
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AF Global Solutions

Meta Media Buyer

AF Global Solutions
Posted by
Alvaro Rafael Frieri Quiroz
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Freelance
Recurrent
Compensation
USD1k - 2k/month
Negotiable
location_on
Remote (for Colombia residents)
Posted 7 months ago

Responsibilities

This is a full-time, remote Meta Media Buyer role based in Colombia, focused on managing and optimizing lead generation campaigns for U.S.-based construction and home service companies. This high-responsibility execution role emphasizes performance, consistency, and account stability. You will manage a portfolio of active accounts and report directly to a Senior Media Buyer. Responsibilities: - Manage approximately 50 active client accounts simultaneously. - Launch, monitor, and optimize Meta (Facebook and Instagram) lead generation campaigns. - Maintain target cost per lead (CPL) ranges between $20–$60, depending on account goals. - Monitor campaign performance daily and identify issues quickly. - Respond to significant performance drops within 48 hours. - Maintain between 1–4 active campaigns per account, depending on strategy and account needs. - Test new creatives, audiences, offers, and campaign structures on a weekly basis. - Suggest optimization ideas and structured testing opportunities. - Focus on stable and conservative optimization rather than aggressive scaling. - Improve account performance while protecting lead quality and efficiency. - Monitor lead quality, CPL, and campaign stability daily. - Ensure CRM and tracking systems are properly feeding data back into Meta. - Review internal dashboards and performance reporting tools regularly. - Maintain consistency and operational discipline across all assigned accounts. - Report directly to the Senior Media Buyer. - Submit weekly performance updates and account summaries. - Ensure ads are properly reviewed and approved before launch. - Follow internal SOPs, campaign structures, and account management processes. - Collaborate with leadership and provide feedback for continuous improvement. Requirements: - Minimum 2 years of hands-on experience running Meta ads. - Proven experience with lead generation campaigns for contractors, construction, or home service businesses (B2C preferred). - Strong understanding of Facebook Lead Forms / Instant Forms. - Experience with tracking systems, CRM integrations, and attribution basics. - Ability to manage multiple accounts and priorities at the same time. - Strong analytical, organizational, and optimization skills. - Solid English comprehension, especially reading and writing. Desired Attributes: - A structured, disciplined, and detail-oriented operator. - Someone who values consistency over risky scaling. - A media buyer who is comfortable managing a high volume of accounts. - A team player who can work inside systems, SOPs, and leadership direction. - Someone proactive, accountable, and committed to performance. Location and Work Setup: - Full-time. - Remote. - Colombia.
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