E-commerce Educational Growth & Funnel Manager at HMP PROPERTIES | Torre

E-commerce Educational Growth & Funnel Manager

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Freelance
Recurrent
Compensation AED1.2k/month
~USD326/month
Negotiable
location_on
Remote (for Colombia residents)
Posted 7 months ago

Responsibilities


Growth & Funnel Manager (E-commerce Educativo - Sector Profesional). Resumen del Rol: - You are a Growth & Funnel Manager in Colombia to lead the acquisition of students for a leading virtual academy in the Puerto Rico market. - You have your own web platform designed for the sale and consumption of on-demand courses, and a large-scale proprietary audience with recurring certification needs. - Your mission will be to optimize the sales flow on your website and activate your databases to scale from 80 to 300 students per month. Responsabilidades Clave: - Optimización de Conversión (CRO): Supervise and improve the sales funnel on the website to reduce friction in the purchase of $45 courses and specialization programs. - Gestión de Performance: Execute campaigns in Meta Ads and Google Ads aimed at driving qualified traffic to the sales platform. - Activación de Audiencias: Design Email Marketing and WhatsApp flows to direct your current community towards new offers on the web. - Repurposing de Contenido: Transform fragments of your Podcast and seminars into ads that generate authority and direct traffic to the site. - Tracking de E-commerce: Configure and audit the Conversions API (CAPI), Pixel, and GTM to accurately measure each transaction on the web. Requisitos (Habilidades Técnicas): - Experiencia en E-commerce Educativo: Minimum 4 years managing advertising and sales for on-demand course platforms. - Estratega de Funnels: Proven ability to optimize product pages and checkout processes. - Dominio Técnico: Advanced experience in conversion tracking and CRM management for automated follow-up. - Análisis de ROI: Ability to deliver profitability reports based on customer acquisition cost (CAC). - Ubicación: Reside in Colombia with availability to work remotely. Compensación y Beneficios: - Salario Fijo: $1,200 USD per month. - Bonificaciones: Incentive scheme for meeting monthly sales goals on the platform. - Activos de Valor: Access to an established brand with high-authority content and a captive audience with high purchase intent.