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Responsibilities
Key Responsibilities:
1. Shopify Website Management
* Update the website frequently with new products, collections, prices, inventory, promotions, banners, and seasonal campaigns.
* Create and organize collections for Abayas, Thobes, Kurta/Panjabi, Big & Tall, Kids, Father–Son sets, and Mother–Daughter collections.
* Fix Shopify theme, navigation, collection-page, Liquid, broken-link, and mobile-display issues.
* Maintain a clean, modern, luxury appearance across desktop and mobile.
* Improve homepage banners, featured collections, product placement, menus, and landing pages.
* Correct spelling, grammar, inaccurate information, and outdated website content.
2. Product Listings and Optimization
* Upload products with accurate titles, descriptions, prices, sizes, colors, variants, SKUs, and inventory.
* Write short, elegant, SEO-friendly product descriptions suitable for a premium modest-fashion brand.
* Create unique product names that are not already used on ZayaanNY.com.
* Clearly describe materials, design details, colors, occasions, and included items such as hijabs or inner dresses.
* Add SEO titles, meta descriptions, keywords, image alt text, tags, and internal links.
* Improve sizing information, shipping details, return information, and customer trust elements.
* Properly manage sold-out items and avoid duplicate products or duplicate descriptions.
3. AI Product Photography and Creative Content
* Generate professional AI product photos without changing the original garment’s color, print, embroidery, design, or important details.
* Produce individual product images, model images, vertical images, back views, close-ups, and detail shots.
* Maintain consistent lighting, backgrounds, sizing, and premium visual quality.
* Create banners, promotional graphics, Reels, Stories, and short AI marketing videos.
* Ensure videos are mobile-compatible and tested before delivery.
* All AI-generated content must look realistic, elegant, modest, and consistent with the Zayaan New York brand.
4. SEO and Website Traffic Growth
* Improve Google visibility for searches related to abayas, thobes, kurta, panjabi, modest clothing, Big & Tall clothing, and matching family outfits.
* Create and optimize SEO landing pages for important product categories.
* Correct page titles, meta descriptions, image alt text, URLs, headings, and structured product information.
* Monitor Google indexing, mobile speed, broken links, duplicate content, and other technical SEO issues.
* Improve local SEO, including the Brooklyn store/location page and Google Business Profile.
* Connect social-media content and campaigns directly to the correct products or landing pages.
5. Digital Marketing and Sales Growth
* Develop campaigns designed to increase website traffic, product views, conversions, and online sales.
* Create promotional content using existing product photos, website products, model content, and new graphics.
* Recommend email, social-media, retargeting, and seasonal promotional campaigns.
* Track website visits, conversion rate, sales, abandoned carts, advertising cost, acquisition cost, and return on ad spend.
* Provide a short weekly report explaining completed work, results, problems found, and recommended next steps.
Current Website Issues to Address:
* Homepage currently feels too much like a product catalog and needs a stronger luxury brand presentation.
* Hero section and brand message need improvement.
* Some pages display too many products without proper organization.
* Product photography and overall visual presentation are inconsistent.
* Some product titles and descriptions are inaccurate, weak, or incomplete.
* Collection organization and navigation need improvement.
* Previous Liquid or collection-page errors must be identified and corrected.
* Reviews and trust signals need improvement; unnecessary “No Reviews” clutter should be removed or handled properly.
* Homepage, About page, footer wording, sizing information, shipping, and returns content need improvement.
* Important category and SEO landing pages are missing.
* Mobile navigation, website speed, and mobile shopping experience need optimization.
* Stories and marketing content should link directly to the correct products.
* The overall website should reflect “Modern Modest Luxury for the Whole Family.”
Required Experience:
* Strong Shopify product-listing and website-management experience.
* Fashion e-commerce and SEO experience.
* Ability to use AI tools for realistic product photography and marketing content.
* Basic Shopify theme and Liquid troubleshooting skills.
* Experience with Google Analytics, Google Search Console, Google Merchant Center, and digital advertising is preferred.
* Strong English writing, organization, accuracy, and attention to detail.
* Must understand that AI-generated images cannot misrepresent the actual product.
Approval Process:
All major website changes, product images, promotional graphics, videos, captions, advertising campaigns, and publishing schedules must be submitted for approval before going live.
Applicants should provide examples of:
* Shopify stores they have managed.
* Product listings and SEO work they completed.
* AI fashion images or videos they created.
* Measurable improvements in website traffic, search rankings, conversions, or sales.
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