About the roleAt Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them.Botanic Tonics is seeking a strategic Social Media Strategist to architect and operationalize a unified social ecosystem that drives brand relevance, cultural participation, and measurable business growth across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn.This role moves beyond channel management into full funnel platform strategy. You will translate brand positioning into platform-native content systems, develop scalable creator and ambassador frameworks, and leverage social listening and community intelligence to inform campaign planning, product innovation, retail strategy, and lifecycle marketing. You will oversee both organic and paid social direction while ensuring each platform contributes to awareness, engagement, conversion, and retention in alignment with broader growth objectives.The ideal candidate blends strategic rigor with cultural fluency and understands how to activate community-led growth within a regulated 21+ functional supplement category.Key ResponsibilitiesPlatform Strategy and Channel OrchestrationLead development and execution of platform-specific social strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedInDefine the role each platform plays within the marketing funnel (awareness, consideration, conversion, loyalty, advocacy)Assist with developing integrated organic and paid social strategies that support DTC revenue, retail sell-through, subscription acquisition, and brand storytellingTranslate campaign and product launch priorities into platform-native content systems optimized for discovery, engagement, and conversionEvolve social from a campaign-based execution to an always-on growth engine integrated with CRM, loyalty, and lifecycle marketing initiativesCommunity Intelligence and Cultural InsightBuild and operationalize a structured social listening and community intelligence framework across owned and earned platforms (including Reddit and creator ecosystems)Analyze community conversations, creator trends, and competitor activity to generate actionable insights that inform messaging, innovation, and campaign strategyPartner cross-functionally with Brand, PR, Creative, Paid Media, and Leadership to deliver integrated campaignsEstablish structured feedback loops between Social, Marketing, Product, CX, and Retail teams to ensure customer voice informs strategic decision makingDevelop engagement frameworks that activate loyalists and advocates around launches, partnerships, and tentpole momentsCreator, Influencer, and Ambassador StrategyDesign and implement a scalable creator and ambassador ecosystem aligned to key growth verticals (e.g., sports, lifestyle, functional wellness communities)Manage end-to-end influencer partnerships including identification, contracting, briefing, performance tracking, and content rights managementBuild platform-specific creator playbooks that expand reach into emerging communities and support digital and retail objectivesEquip ambassadors and loyalists with tools, messaging, and assets that enable authentic brand participationDevelop supplemental content as needed (recipes, short-form video, B-roll, trend-responsive content, etc.)Measurement, Testing, and OptimizationDefine KPIs beyond vanity metrics—focusing on engagement quality, share of voice, conversion influence, and community participationPartner with Growth and Analytics teams to measure performance through incrementally testing, brand lift analysis, and conversion modelingBuild structured testing frameworks across creative formats, messaging, and engagement tacticsContinuously optimize strategy based on performance data, cultural shifts, and evolving business prioritiesQualificationsBachelor’s degree in Marketing, Communications, or related field preferred4 to 7 years of experience leading social media strategy and community engagement for a high growth consumer brand. CPG experience strongly preferredDemonstrated success building platform-specific strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedInExperience integrating organic and paid social initiatives to drive both brand equity and revenue growthProven ability to manage agencies, creators, and cross-functional partners in a fast-paced environmentStrong analytical mindset with experience translating performance data and cultural insights into actionable strategiesExcellent communication and presentation skills with the ability to influence internal stakeholders and external partnersFamiliarity with social listening tools, influencer platforms, and emerging discovery and answer engine trendsExperience filming, editing, creating, posting content for social media channels (FB, IG, TikTok, etc)BenefitsOnly full-time employees are eligible to participate in Botanic Tonics benefits program.Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule.
