Position OverviewThe Adobe Real-Time CDP Engineer is a hands-on engineering role responsible for designing, implementing, and validating Adobe Real-Time Customer Data Platform (RTCDP) solutions that power segmentation, activation, personalization, and downstream orchestration across Adobe Experience Platform and Adobe Experience Cloud applications.This role focuses on building and maintaining the data and identity foundation that enables unified customer profiles and high-quality audience activation across Adobe Journey Optimizer (AJO), Marketo, Adobe Experience Manager (AEM), Customer Journey Analytics (CJA), and external destinations.You will work closely with Enterprise Architects, AEP engineers, AJO and CJA consultants, and Adobe teams to translate requirements into scalable, governed, and performant CDP implementations.Key ResponsibilitiesRTCDP Implementation & ConfigurationConfigure RTCDP components including identity namespaces, datasets, schemas, and mapping workflowsImplement batch and streaming ingestion pipelines using Adobe sources, connectors, and APIsConfigure segment definitions, audience sharing, and activation readiness checksValidate end-to-end data flow from ingestion → profile → segmentation → activationIdentity & Profile ArchitectureDesign and implement identity stitching strategies across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiersConfigure and validate identity graphs to ensure accurate stitching and profile completenessTroubleshoot identity issues including profile fragmentation, namespace conflicts, and declining match ratesData Modeling & GovernanceMap CRM, behavioral, transactional, and event data to appropriate XDM classes and field groupsImplement data governance, consent enforcement, and data minimization rules for activationEnsure data quality, normalization, deduplication, and schema consistency across datasetsSegmentation & ActivationBuild and maintain RTCDP segments including rule-based, event-based, account-based, and streaming audiencesConfigure and test activation destinations such as:Paid media platformsEmail and marketing automation toolsCloud and file-based export destinationsValidate activation accuracy, latency, and downstream audience performanceCross-Solution CollaborationPartner with AEP engineers to align schemas, datasets, and identity requirementsWork with AJO teams to ensure journeys and decisioning logic receive accurate audience inputsSupport CJA teams by aligning profile and event datasets for reporting and analysisCollaborate with client and Adobe architects to ensure interoperability across systemsQuality, Testing & DeliveryMonitor ingestion success, data lineage, schema adherence, and governance complianceConduct QA across profiles, identities, segments, and activation endpointsIdentify and mitigate risks related to data completeness, identity match rates, or activation discrepanciesProduce technical documentation including mappings, runbooks, and implementation artifactsRequired Skills & ExperiencePlatform ExpertiseAdobe Real-Time CDP (core implementation and configuration)Adobe Experience Platform (schemas, datasets, identities, sources)Adobe Journey Optimizer (audience sharing and orchestration inputs)Customer Journey Analytics (dataset readiness and alignment)Familiarity with AEM Assets where metadata-driven segmentation appliesData & Technical ExpertiseIdentity stitching and profile unification strategiesXDM schema design and mappingEvent-to-profile data linkageData governance, privacy, and consent enforcementBatch and streaming ingestion pipelinesIntegration & Solution ExperienceIntegrations with CRM platforms, ad platforms, Marketo, ESPs, Workfront, and web/mobile analytics toolsExperience with AEP Query Service and Data Distiller for analysis and troubleshootingPreferred QualificationsStrong SQL and data troubleshooting skillsExperience with cloud platforms (AWS, Azure, or GCP)Background in enterprise MarTech and CDP ecosystemsAbout Blue Acorn iCiBlue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results. Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights.Why Join Us?Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment.BenefitsFull Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!
4 months ago