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2 months ago
Requirements and responsibilities
About us: At Xello, our mission is simple yet powerful—to equip every student with the skills, knowledge, and confidence to build a successful, meaningful future. With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.Who are you? You are a marketing professional excited to be supporting digital marketing channels, advertising campaigns, and go-to-market execution in a B2B or SaaS environment. You’re excited to learn and execute. You’re comfortable understanding strategy, taking direction, and creating concrete campaigns. You care about building, testing for efficiency, and delivering repeatable results that directly drive revenue. You’re excited to deepen your expertise in digital marketing while working under the guidance of an experienced manager and collaborating across Marketing, Operations, Sales, and Customer Success. Last but not least: you love learning about new methods/platforms in a constantly changing digital environment.What you'll doGo-to-Market Campaign BuildingSupport and execute digital campaigns for acquisition, expansion, and retentionExecute campaign tactics through using our technology stack and channels (paid social media, display advertising, Hubspot, 6sense, in-product messaging, AI chat, and website)Support sales goals with segmentation, custom content journeys, and ABM strategiesMaintain consistency across messaging and branding with advertising copySales & Customer Success CollaborationDevelop digital marketing strategies for the ongoing growth of revenueHelp build reporting for cross-functional readoutsMaintain organized, accessible campaign information and results for internal sharingHelp maintain lead flow processes between marketing and sales teamsCross-Functional PartnershipYou will collaborate closely with:Sales & Success teams to hear strategy and report on campaign performanceBrand & Content teams to build campaign content and digital marketing ad copyRevenue Operations team to maintain processes and performanceProduct Marketing team to understand product features and customer-facing messagingWhat we're looking for:Bachelor’s degree in Marketing, Business, Communications, or a related field1+ years of experience in digital marketing, social and display advertising, B2B marketing, or a related marketing functionAptitude and interest in marketing channels and technology platformsOrganized and able to manage multiple workstreams with deadlinesComfortable working cross-functionally with other Marketers, Operations, Sales, and Customer SuccessAnalytical mindset with the ability to synthesize performance data and make recommendations for strategy iterationOwnership mentality—someone who takes initiative and follows throughNice to have:Exposure to SaaS or multi-product software environmentsFamiliarity with platforms like Salesforce, 6sense, Qualified, Hubspot, LinkedIn, Meta, WordPressExperience supporting B2B advertising campaignsExperience or interest in the K–12 education marketLocation Please note that this is a remote position based in Ontario, Canada.Compensation The compensation range for this role is 45,000 to 60,000 CAD. The final offer will be determined based on the candidate's experience and expertise, as assessed during the interview process.We’re Xello - Join us We are Xello, CASCAID in the UK, the leading developer of future readiness programs in North America and the UK and soon the world. Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)