Role: We are looking to bring on a Freelance Solutions Architect with a particular strength in integrating Customer Data Platforms and marketing automation tools.Responsibilities:Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual codeRecognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratchProvide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcomeLeading implementation projects and consistently communicating on project deliverables with clients.Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practicesMarketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer dataUnderstand multi/omnichannel transactional and marketing messagingA good understanding of user states, events, and user journey mappingExamples of projects:Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms, according to business use cases and prioritization alongside business strategistsAssisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources, and how they would flow down into each destinationMarketing automation migrations, including ensuring proper data schemas to maintain parity for clients’ existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool featuresOptimizing clients’ existing lifecycle programs by improving data accuracy, identifying schema improvements, or identifying other efficiencies to drive greater personalized messagingMinimum requirements to be considered:Has 5+ years of experience in software developmentHas 5+ years of experience integrating 3rd party tools and has been involved in the planning and development of ETL solutionsHas 2+ years of direct experience working within Segment, mParticle, Tealium, Treasure Data, or a similar CDP toolHas 2+ years of experience in client or key stakeholder interactionHas previously designed and architected a CDP or Marketing Automation integration and can speak through the entire implementation processExperience working with APIs, Mobile SDKs, HTML, CSS, and/or JavaScriptExperience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP Heroku, or iPaasThe ideal candidate:Experience determining cross-platform technical requirements for tools across the MarTech stackHas platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPsHas technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, customer.io, or similar platformsHas experience with other tools across the MarTech stack, including analytics, enrichment, and attributionUnderstands multi/omnichannel transactional and marketing messagingUnderstands marketing attribution and can audit platform integrations and attribution dataProficient with JSON or SQL/data modeling best practicesExperience in data activation using reverse ETL tools like Hightouch or CensusProficient with scripting languages and lambda functionsHas the ability to clearly articulate/present technical topics to a non-technical audiencePlatform experience with Shopify or MagentoLIFE AT APPLY DIGITALAt Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at careers@applydigital.com.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. If you would like more information about how your data is processed, please contact us.
