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Responsibilities
We’re looking for a versatile and driven Marketing Associate to support our ongoing marketing efforts and help keep TULU top-of-mind in buildings around the world. This role is part creative, part operational, and 100% essential to delivering high-quality campaigns that engage users and drive behavior.
You’ll own the execution of resident-facing campaigns from scoping and content creation to delivery and performance analysis. You’ll also be the connector between internal teams and our B2B building partners to ensure aligned, timely communications. If you’re equal parts storyteller, doer, and collaborator, this role is for you.
What You’ll Do:
- Plan and execute user campaigns that keep TULU top of mind, including content ideation, copywriting, incentive design, and guiding design execution.
- Manage campaign delivery through Braze: inputting, scheduling, sending, pausing, and editing in-app, email, and push communications.
- Coordinate B2B communications by working with our building marketing partners to ensure they execute their part of the campaign (e.g., newsletters, digital signage, lobby posters).
- Track performance by partnering with our Business Analyst to interpret campaign results and suggest improvements.
- Support one-off building marketing needs including asset creation, signage requests, and reactive resident messaging.
Who You Are:
- A clear and compelling writer with a strong instinct for how to motivate behavior.
- Organized and detail-oriented, with experience managing multiple projects and deadlines.
- Hands-on with tools like Braze, Mailchimp, or other customer engagement platforms.
- Comfortable collaborating across functions (design, ops, analytics, sales).
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