About the RoleWe are seeking an experienced Digital Marketing & E-Commerce Growth Manager to drive online revenue, inbound sales enquiries, B2B account acquisition, and long-term digital growth across Australia.This is a hands-on, performance-driven role responsible for developing and executing the company's complete digital growth strategy—from attracting new visitors through SEO and paid advertising to converting them into customers and long-term business accounts.You will work across all digital channels to increase online sales while generating qualified inbound enquiries from businesses purchasing office supplies, workplace products, furniture, cleaning supplies, packaging, technology, and facility products.The successful candidate will own the complete digital growth strategy including SEO, AEO, GEO, paid advertising, content marketing, AI search visibility, conversion optimisation, CRM automation, email marketing, and sales funnel development.Target MarketsDevelop campaigns targeting:Corporate BusinessesSMEsGovernment DepartmentsSchools & UniversitiesHealthcare & Medical PracticesAged Care FacilitiesConstruction CompaniesReal Estate AgenciesAccounting & Law FirmsHospitality BusinessesWarehouses & Distribution CentresManufacturing CompaniesRetail BusinessesFacility Management CompaniesProcurement ManagersOffice ManagersOperations ManagersExecutive AssistantsPurchasing OfficersKey ResponsibilitiesRevenue Growth & E-CommerceDrive measurable revenue growth by:Increase online sales revenueImprove website conversion rateIncrease Average Order Value (AOV)Improve Customer Lifetime Value (LTV)Reduce cart abandonmentIncrease repeat purchasesOptimise customer acquisition costsImprove product merchandisingDevelop promotional campaignsOptimise category performanceLaunch new product campaignsImprove overall customer experienceB2B Lead GenerationGenerate qualified inbound enquiries from:Procurement ManagersOffice ManagersPurchasing OfficersExecutive AssistantsSchoolsGovernment DepartmentsHealthcare OrganisationsCorporate BusinessesConstruction CompaniesHospitality GroupsWarehousesLarge Multi-site OrganisationsResponsibilities include:Landing page creationLead magnet developmentIndustry-specific campaignsB2B sales funnelsCRM automationLead nurturingEmail sequencesQuote request optimisationContact form optimisationWholesale account generationCorporate account acquisitionSEO, AEO & GEODevelop strategies to improve visibility across:Google SearchGoogle AI OverviewsChatGPTGeminiPerplexityClaudeMicrosoft CopilotResponsibilities include:Technical SEOOn-page SEOCategory SEOProduct SEOLocal SEOEnterprise SEOKeyword researchCompetitor analysisInternal linkingSchema markupLink buildingContent clustersAnswer Engine Optimisation (AEO)Generative Engine Optimisation (GEO)AI search optimisationFeatured snippet optimisationKnowledge graph optimisationAI Content & Content MarketingDevelop high-performing content including:Buying guidesProduct comparisonsIndustry articlesProcurement guidesOffice productivity contentWorkplace solutionsCategory landing pagesBlog contentVideo contentCase studiesCustomer success storiesFAQ optimisationAI-ready contentContent for AI search enginesPaid AdvertisingManage and optimise:Google Search AdsGoogle ShoppingGoogle Performance MaxDisplay AdvertisingMeta AdsLinkedIn AdsMicrosoft AdsYouTube AdsRemarketing campaignsResponsibilities include:Campaign strategyBudget managementAudience segmentationConversion trackingAttribution modellingROAS optimisationCPL optimisationCPA optimisationRevenue scalingSales Funnel DevelopmentBuild and optimise:Shopify funnelsWooCommerce funnelsWordPress landing pagesQuote request funnelsCorporate account application funnelsLead generation funnelsProduct launch funnelsPromotional funnelsEmail automationAbandoned cart recoveryUpsell campaignsCross-sell campaignsFocus on maximising:Lead conversion rateWebsite conversion rateRevenue per visitorCustomer Lifetime ValueAverage Order ValueEmail Marketing & Marketing AutomationManage:KlaviyoMailchimpActiveCampaignHubSpotGoHighLevelResponsibilities include:Automated workflowsWelcome sequencesAbandoned cart recoveryCustomer retentionRe-engagement campaignsPromotional campaignsSeasonal campaignsDatabase growthSegmentationPersonalisationWebsite & E-Commerce ManagementExperience with:ShopifyWooCommerceWordPressResponsibilities include:Product optimisationCategory optimisationWebsite UX improvementsSite speed optimisationConversion Rate Optimisation (CRO)A/B testingSearch optimisationNavigation improvementsCustomer journey optimisationAnalytics & ReportingMonitor and report on:GA4Google Tag ManagerGoogle Search ConsoleMicrosoft ClarityMerchant CenterGoogle AdsMeta Ads ManagerLooker Studio dashboardsCRM reportingProvide weekly and monthly reports covering:RevenueLeadsROASOrganic trafficConversion rateAI search visibilityKeyword rankingsPipeline growthIdeal CandidateWe are specifically seeking someone with:Minimum 5 years' experience in Digital Marketing and E-Commerce GrowthMinimum 5 years' experience managing Google Ads campaignsProven experience growing B2B e-commerce businessesStrong SEO, AEO and GEO expertiseExperience improving AI search visibilityProven inbound lead generation experienceExperience managing Shopify and WooCommerce storesStrong understanding of conversion rate optimisation (CRO)Experience with GA4, GTM and Looker StudioExcellent copywriting and content marketing skillsStrong analytical and commercial mindsetExcellent written and verbal EnglishAbility to work independently and own growth targetsHighly RegardedExperience marketing or selling:Office SuppliesWorkplace ProductsBusiness EssentialsFurnitureCleaning & Janitorial ProductsPackaging SuppliesTechnology & IT AccessoriesStationeryEducation SuppliesHospitality SuppliesPPE & Safety ProductsFacility Management ProductsExperience selling to:Corporate BusinessesGovernmentEducationHealthcareConstructionProfessional ServicesMulti-site OrganisationsKey Performance Indicators (KPIs)Online Revenue GrowthOrganic Traffic GrowthAI Search Visibility GrowthQualified B2B Leads GeneratedCorporate Accounts OpenedWholesale Accounts AcquiredCost Per Lead (CPL)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Website Conversion RateAverage Order Value (AOV)Customer Lifetime Value (LTV)Cart Abandonment RateEmail Marketing RevenueOrganic Keyword RankingsAI Overview & LLM Citation GrowthSuccess in the First 90 DaysComprehensive SEO, AEO and GEO strategy implementedTechnical SEO audit completed and priority fixes deployedGoogle Ads and Performance Max campaigns restructuredAI search optimisation strategy launchedHigh-converting landing pages developedB2B lead generation engine operationalCRM and marketing automation implementedEmail nurture sequences liveIncrease in qualified quote requestsGrowth in new corporate account applicationsImprovement in website conversion rateMeasurable increase in organic traffic and online revenueEssential Requirements5+ years' experience in Digital Marketing and E-Commerce Growth5+ years' experience managing Google Ads and Performance MaxAdvanced SEO, AEO and GEO expertiseProven success increasing e-commerce revenueExperience with Shopify, WooCommerce and WordPressStrong B2B lead generation experienceAdvanced GA4, GTM and Looker Studio reporting skillsExperience with Klaviyo, Mailchimp or similar marketing automation platformsExcellent English communication skillsHighly analytical, commercially focused, and results-drivenAbility to work autonomously in a remote environment

Digital Marketing & E-Commerce Growth Manager (B2B, SEO/AEO/GEO, Lead Gen)

Emma

Responsibilities

Skills wanted:

Language(s) required:

Usman Qureshi

Usman Qureshi

About OutsourcedIn:

outsourcedin.com.au

Admin access needed