Job Title:
- Sr. Project Marketing Manager and Social Media Head.
Role Overview:
- Together Light Inc. (TLI) is a multi-brand international enterprise operating leading platforms in niche global services, including Christian Filipina (CF) (online matchmaking and dating), Filipina Visa (FV) (immigration and visa consulting), and Harmony Travels (HT).
- With a global, remote workforce of over 200 professionals, TLI is seeking a results-driven, highly analytical Chief Marketing Officer (CMO).
- As Sr. Project Marketing Manager and Social Media Head, you will serve as the executive driver of TLI’s overall growth strategy across all marketing verticals.
- You will bridge the gap between high-level vision and execution, taking complete ownership of customer acquisition, retention, funnel optimization, brand reputation, and revenue expansion.
- You will lead an international marketing team while diving deep into operational details to ensure maximum ROI and sustainable revenue growth.
Growth Strategy & Multi-Channel Customer Acquisition:
- Develop and execute multi-channel growth strategies to increase top-line revenue and profitability across all TLI verticals (Christian Filipina, Filipina Visa, Harmony Travels).
- Directly oversee and scale paid media investments, including Google Ads, Bing Ads, Meta Ads, and specialized ad networks, ensuring optimal customer acquisition cost (CAC) and return on ad spend (ROAS).
- Build and expand high-yielding affiliate, partnership, and influencer marketing programs to drive new user acquisition pipelines.
- Oversee content creation, search engine optimization (SEO), link-building campaigns, and structured data implementation to dominate organic search rankings.
Funnel Optimization, CRO & Lifecycle Marketing:
- Continually test, refine, and optimize landing pages, lead capture mechanics, registration funnels, and pricing models to increase visitor-to-paid conversion rates.
- Architect sophisticated email marketing and lifecycle retention automation campaigns across user databases to maximize engagement, lower churn, and reactivate inactive users.
- Partner with Executive Leadership to test new service tiers, promotional offers, and messaging frameworks grounded in user feedback and data analysis.
Data Analytics & Performance Modeling:
- Act as the primary analytical engine for the marketing department.
- Track, model, and analyze every stage of the user acquisition and conversion funnel.
- Monitor lifetime value (LTV), CAC, payback periods, and multi-touch attribution metrics to allocate capital efficiently across marketing channels.
- Deliver clear, quantitative reports to the CEO and leadership board, outlining performance trends, ROI metrics, and actionable growth opportunities.
Leadership, Team Management & Operational Integrity:
- Lead, coach, and manage a diverse global marketing team (paid media specialists, content creators, designers, social media managers, and SEO specialists).
- Combine macro-level management with micro-level detail checks—actively auditing campaigns, ad copy, landing pages, and workflow executions to maintain top-quality standards.
- Operate within and refine TLI’s extensive library of Standard Operating Procedures (SOPs), establishing clear team KPIs, daily progress updates, and routine 1-on-1 performance reviews.
Qualifications & Requirements:
- 8–15+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role (CMO, VP of Marketing, or Director of Marketing) within D2C, matchmaking, SaaS, or high-growth tech platforms.
- Deep, practical knowledge of paid ad platforms (Google Ads interface, Bing, Meta), campaign bidding strategies (including value-based bidding), conversion tracking, and analytics tools.
- Advanced modeling and spreadsheet skills (Excel / Google Sheets) with a proven track record of using data to drive strategy and optimize marketing budgets.
- Demonstrated experience segmenting large user databases, running automated re-engagement funnels, and driving revenue through lifecycle campaigns.
- Proven ability to manage, mentor, and hold accountable remote international marketing teams across multiple time zones.
- Highly organized self-starter who balances strategic thinking with aggressive daily execution and detail-level involvement.
