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Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people.### What is The RoleThe Director, Marketing Technology & Engineering owns Elastic's complete MarTech ecosystem — both what we build and what we buy. This role sets the technology strategy, drives a build vs. buy decision framework, leads engineering teams delivering first-party applications, and manages the full lifecycle of third-party platforms. The ideal candidate bridges product thinking, engineering, and marketing domain expertise to deliver a scalable, integrated, and measurable technology stack.You’ll sit at the intersection of marketing, sales, engineering, and operations, guiding roadmap development, leading team execution, and aligning systems and workflows to our go-to-market strategy. From campaign tooling to CRM connectivity to intake automation, you’ll shape how marketers operate and how marketing connects to revenue.This is a high-impact management role that requires deep technical proficiency, critical thinking, cross-functional collaboration, and a passion for enabling marketing scale through technology.### What You Will Be DoingStrategy & VisionDefine and own the dual MarTech roadmap, covering both the product roadmap for what Elastic builds and the vendor roadmap for what Elastic buys, ensuring investments align with marketing and business objectives and that internal and external capabilities complement each otherOwn and maintain the build vs. buy evaluation framework, including decision criteria, business case methodology, and recommendation processPartner with XCMO and cross-functional stakeholders to translate campaign, demand gen, and go-to-market priorities into clear, actionable technology initiatives that drive execution, automation, and seller engagementMonitor emerging tools, trends, and AI-powered capabilities to continuously assess their relevance to Elastic's stackEngineering & Product OwnershipOwn the product vision and prioritization for internally built marketing applications, including our custom React-based applicationDirectly manage engineers, defining requirements, sprint priorities, release cycles, and technical architecture decisions for first-party toolsSet engineering standards and make deliberate tradeoffs around technical debt, scalability, and capacity between net-new development and maintaining existing applicationsLead change management for new tool introductions, deprecations, and workflow migrations to ensure smooth transitions and solid adoption across impacted teamsGovernance & OperationsOwn the MarTech budget, including forecasting, headcount and vendor spend planning, renewal management, and ongoing spend optimizationEstablish and enforce policies for tool usage, data standards, access controls, and vendor contracts; maintain a centralized inventory of all tools, licenses, and renewalsEnsure compliance with InfoSec security processes for all third-party and internal applications, and with data privacy regulations (GDPR, CCPA) across the stackDefine and monitor KPIs for platform performance, utilization, and ROI; ensure tools and workflows have built-in instrumentation to evaluate adoption, performance, and business impactStack Assessment & OptimizationConduct regular audits of the existing stack to identify redundancies, gaps, and consolidation opportunitiesLead business case development for new investments and deprecations, applying the build vs. buy framework to prioritize the highest-impact decisionsDrive platform adoption and ensure Marketing teams are extracting full value from existing tools through structured enablement and feedback loopsOnboarding & EnablementManage the end-to-end procurement and onboarding process for new tools, including vendor selection, contracting, implementation, and rolloutDevelop training programs and documentation to drive adoption across Marketing for all platforms owned and managed by the MarTech teamServe as the internal subject matter expert and primary escalation point for MarTech platformsIntegrations & DataOwn the integration architecture for Elastic's MarTech ecosystem — defining how internal applications and third-party tools connect to each other and to core systems including CRM, CDP, and data warehouseDesign and govern APIs for internal and external system integrations, partnering with IT, Data Engineering, and RevOps to ensure clean data flows, reliable syncs, and a unified customer data modelLead troubleshooting and resolution of integration failures across vendors and internal teamsCross-Functional PartnershipServe as the primary liaison and cross-functional connector across Marketing, IT, Product, Sales, Legal/Privacy, and Finance on all MarTech matters — aligning stakeholders and ensuring seamless execution of roadmap prioritiesOwn vendor relationships end-to-end: manage SLAs, lead contract negotiations, maintain day-to-day partner relationships, and conduct QBRs with key vendors to assess performance and valueTeam LeadershipDevelop a high-performing mixed team of MarTech platform specialists and software engineers; provide ongoing coaching, performance management, and career developmentSet clear priorities and manage workload across the team; own planning, staffing, and organizational design as the function scalesCommunicate priorities, tradeoffs, and business impact clearly to senior leaders; collaborate closely with executive stakeholders across departmentsFoster a culture of continuous improvement, psychological safety, and inclusion; actively champion Elastic's Diversity, Inclusion, and Belonging (DIBs) commitments### What You Bring10+ years in marketing operations, platform/product management, or business systems with a robust focus on tooling and infrastructure6+ years of people management, including leading managers and cross-functional teamsProficient knowledge of B2B marketing and sales workflows, especially campaign execution, CRM integration, and lead management workflowsExperience delivering internal tools or custom applications in collaboration with engineering and program teamsProficiency in platform thinking, with the ability to guide strategic roadmaps and drive execution across multiple teamsProven ability to partner across functions and influence senior team members and executivesWell-developed program management instincts and an ability to balance iteration with long-term scale### Bonus PointsExperience in a global, high-growth SaaS environment.Familiarity with Salesforce, Marketo, or other key GTM tools.Exposure to compliance, data governance, and system integration challenges.Background leading platform simplification or tool consolidation efforts.### **Additional Information - We Take Care of Our People**As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life.Competitive pay based on the work you do here and not your previous salaryHealth coverage for you and your family in many locationsAbility to craft your calendar with flexible locations and schedules for many rolesGenerous number of vacation days each yearIncrease your impact - We match up to $2000 (or local currency equivalent) for financial donations and serviceUp to 40 hours each year to use toward volunteer projects you loveEmbracing parenthood with minimum of 16 weeks of parental leave
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