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What is The RoleWe're looking for a strategic, creative, meticulous, and highly collaborative Account-Based Marketing Manager to craft, lead, and scale ABM programs across priority Public Sector accounts in AMER. This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns across 1:1 and 1:few ABM motions, with a focus on senior government decision-maker engagement, mission-driven storytelling, and pipeline contribution.This is a unique opportunity for a marketer who understands the nuances of government buying cycles, procurement processes, and the importance of compliance and trust. You will drive personalized programs that navigate sophisticated ecosystems — from program offices to CIOs and acquisition teams — to fuel significant revenue outcomes.What You Will Be DoingABM Strategy & ExecutionDesign and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying groupLead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelinesPersonalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committeesDevelop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, direct mailPartner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays.Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standardsCampaign ManagementArchitect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurementBuild account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelinesDraft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers, positioning Elastic as a trusted partner in digital transformation and modernizationDevelop paid media strategy for assigned PubSec accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and government-focused digital channelsCollaborate with creative, content, and external agencies — including PubSec-specialist firms — to deliver high-quality ABM assets and engagement experiencesLocalize and adapt global plays to meet agency-specific, vertical, or account needs (e.g., Federal vs. SLED) while maintaining message consistencyOwn campaign budgets, timelines, and executionMeasurement & OptimizationDefine and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment within longer PubSec sales cyclesBuild dashboards and provide regular performance reporting to team members and PubSec sales leadershipUse insights to continuously refine ABM programs for greater efficiency and scalability across the PubSec landscapeSupport the evolution of PubSec ABM playbooks, strategy, and execution tacticsEvent Execution & LogisticsWork closely with external agencies, design and video teams to ensure timely delivery of materials for PubSec ABM campaignsWork with Industry & Content Marketing to ensure distribution of relevant materials — case studies featuring government or education customers, compliance datasheets, agency-specific collateral — to local sales teamsWork with the Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings at government-specific venuesMaintain up-to-date ABM dashboards, campaign trackers, and internal documentationBring creative ideas to drive engagement and innovation within the unique constraints and opportunities of the PubSec marketWhat You Bring5–6 years of proven experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing roleProven experience crafting and delivering successful ABM programs within Public SectorStrong ability to partner with PubSec sales leaders and translate agency mission goals into targeted marketing strategiesConfident in driving multi-channel campaigns and executive-level engagement programsExperience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like MarketoFamiliarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP)Bonus Points:Experience working with Public Sector sales teams at a high-growth B2B technology companyKnowledge of ABM platforms and Public Sector-specific intent data sourcesABM knowledge framework certification is a strong plusExperience coordinating government executive briefings, agency roundtables, or Public Sector industry eventsExperience crafting compelling content, including mission briefs, compliance guides, or agency-specific case studiesDeep familiarity with PubSec technology landscape — including Zero Trust, cloud modernization, AI/ML adoption in government, and cybersecurity frameworks such as NIST and CMMCExisting relationships or experience working alongside government channel partners, systems integrators (e.g., Booz Allen, SAIC, Leidos), or resellersAdditional Information - We Take Care of Our PeopleCompetitive pay based on the work you do here and not your previous salaryHealth coverage for you and your family in many locationsAbility to craft your calendar with flexible locations and schedules for many rolesGenerous number of vacation days each yearIncrease your impact - We match up to $2000 (or local currency equivalent) for financial donations and serviceUp to 40 hours each year to use toward volunteer projects you loveEmbracing parenthood with minimum of 16 weeks of parental leave
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