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Responsibilities
About the opportunity: In the Associate Director, Media Strategy & Planning position, you will help to shape and execute the online marketing strategies, develop and optimize highly-effective paid campaigns across media channels, with the goal to increase customer base and engagement levels. This is a role where you will partner with client managers and innovation leaders from one of our major technology clients.What you’ll do:Strategically lead complex media programs for a diverse, global client portfolio, consistently delivering insightful recommendations and action plans that drive high ROIManage resources across a global portfolio of paid media programsDevelop comprehensive media strategies and tactically execute online customer acquisition campaigns that align directly with client goalsLead and execute large-scale paid media campaigns across Google Ads, social media channels, and programmatic platformsProvide ongoing management and optimization of these campaigns with a heavy emphasis on tracking, automation, script creation and reportingAnalyze, review and present Quarterly Business Reviews to stakeholders and recommend areas of growth for the account.Mentor your team to develop and tactically execute online customer acquisition strategies and campaigns for our client’s productsResponsible for team-wide performance key performance metrics on large scale paid campaignsLead strategy and recommendations for customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).Work closely with multiple clients to drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program development.Oversee client financials and account profitabilityMentor, manage, and grow direct reportsWhat we need of you:Digital marketing (Google Ads and Social) and media campaign managementHistory of end-to-end management of digital media campaignsExceptional presentation skills, comfortable speaking about and presenting data to clientsProactive, disciplined, organized, self-starter and highly motivated, comfortable managing uncertainty and working independentlyExcellent leadership, management and organization skillsExceptional ability to communicate cross-functionally within a highly energetic teamDemonstrate ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROIPlus:Bachelor’s degree required with strong performance in undergraduate coursework and demonstrated analytical successSubject matter expert on programmatic media and strong knowledge of ad tech platforms (DMP, SSPs, Ad Servers)About Monks Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world.Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.
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