For companies:
For professionals:
For everyone:
For developers:
Responsibilities
Work Schedule:
- This is a 100% remote, full-time position from Monday to Friday, 8:30 AM to 4:30 PM PST (Los Angeles, CA timezone).
- You must work during these hours, as the schedule is not negotiable.
Role Overview:
- We are looking for an organized and creative brand strategist for content creation planning and scheduling.
- Candidates must have experience developing and executing social media calendar strategy for US marketing agencies.
Brand Voice & Consistency:
- Ensure all social media communication maintains a consistent brand voice, tone, and visual aesthetic that aligns with the makeup brand's identity and values across all platforms.
- Rigorously proofread all content before publishing.
- Ensure every piece of text is well-written, free of errors, and clearly conveys its message to reflect our brand's professionalism.
Community Engagement & Management:
- Actively interact with followers by responding to comments, direct messages, and mentions across all platforms (Instagram, TikTok, Facebook, etc.).
- Answer product questions, provide beauty tips, address customer service inquiries, and foster a sense of community around the brand.
Trend Monitoring & Integration (TikTok-Specific):
- Stay constantly updated on the latest social media trends, especially on TikTok (e.g., trending sounds, challenges, video formats).
- Strategically adapt and incorporate these trends into the brand's content to ensure relevance and maximize reach and engagement.
TikTok Reposting & Dueting Strategy:
- Implement a strategy for reposting user-generated content (UGC) on TikTok with proper credit and consent.
- Create duets or stitches with relevant or trending videos to amplify brand visibility and encourage further user participation.
Performance Analysis & Reporting:
- Monitor and analyze key social media metrics (engagement rates, reach, follower growth, website traffic from social, conversion rates) using analytics tools.
- Generate regular reports to assess content performance, identify areas for improvement, and demonstrate ROI.
Hashtag & Keyword Optimization:
- Research and implement effective hashtag strategies for each platform, particularly TikTok, to improve content discoverability and reach target audiences interested in makeup and beauty.
Competitor Analysis:
- Regularly monitor competitor social media activity to identify successful strategies, content gaps, and emerging trends within the beauty industry.
- Use these insights to inform the brand's own social media approach.
Campaign Development & Execution:
- Plan, execute, and manage social media campaigns for new product launches, promotions, or seasonal events.
- Develop campaign themes, content calendars, and performance targets across all relevant platforms.
This job post is closed.