The Solutions Marketing Manager is a revenue-focused role that connects marketing and sales to drive business growth. This role develops and executes campaigns and customer programs that generate leads, create pipeline, and help move opportunities through the sales process.Working closely with Sales, Growth Marketing, Product Marketing, and Learning Solutions, the Solutions Marketing Manager supports campus events, strategic sales opportunities, and account-based marketing initiatives that engage customers and support revenue goals. They align marketing efforts with sales priorities, ensuring campaigns, content, and follow-up activities help Sales connect with the right buyers, build momentum, and turn engagement into qualified opportunities.About the Gig:Sales Enablement & Deal SupportPartner closely with Sales reps and leaders to accelerate marketing qualified leads (MQL) progression, support active opportunities, and drive growth within strategic accounts.Support tailored presentations and narratives to prospects and customersJoin customer calls, demos and presentations as a subject matter expertDevelop and maintain core sales enablement materials (pitch decks, one-pagers, battlecards, objection handling)Coach Sales on messaging, positioning and competitive differentiationField Marketing ExecutionPlan and execute field marketing programs that drive pipeline and accelerate deals (campus events, roadshows, lunch and learns)Align marketing initiatives with territory and segment-level sales prioritiesAct as the primary marketing partner to Sales during peak selling periodsEnsure strong conversion from marketing actions to sales opportunityCompetitive & Market IntelligenceGather insights from active deals, customer interactions and lost opportunitiesTranslate frontline feedback into actionable improvements for messaging and strategyMaintain and evolve competitive positioning based on real-world dynamicsCross-Functional PartnershipServe as the connective tissue between Sales and MarketingEnsure product launches are field-ready and aligned with sales needsProvide continuous feedback loops from the field into Marketing, Learning Solutions and Product. Travel ExpectationsTravel to support sales reps, customer meetings and events, particularly during peak selling months (Sept- Nov; Feb- April)Estimated 20–30% travel depending on business needsActive participation in key deals is expectedAbout You:4+ years of experience in a Marketing or Sales role in the education or edtech industry Proven track record of directly supporting sales teams, accelerating pipeline, and impacting metrics like win rates, deal velocity, or quota attainment. You are comfortable being measured on revenue outcomes, not just marketing outputsExperience actively participating in customer discovery calls, software demos, or executive presentations. You can confidently command a room and act as a subject matter expert in live presentationsExceptional ability to translate product capabilities into clear, high-impact sales assets (e.g., pitch decks, battlecards, one-pagers, and objection-handling guides) Outstanding verbal and written communication and coaching skills. You can effectively train sales reps on how to position value against competitorsWillingness and ability to travel during peak seasonal sales periods (Feb–Apr and Sept–Nov) to support field teams and customer eventsExperience planning and executing customer events (e.g., campus roadshows, roundtables, or user groups) to drive pipeline engagement is a plus!Why team members love working at Top Hat:A noble mission that creates meaningful, fulfilling workA team that cares deeply for customers and for each otherFlexible, remote first work environmentProfessional learning and development for all role levelsAn awesome and welcoming Toronto HQCompetitive health benefits that start on day oneA management team focused on performance, growth, engagement and connectionOur winning strategy and market potentialInnovative PTO policy with lots of time and space for self-carePassionate customers that believe in us—and what we doA chance to work with new tech like generative AI—and see the customer impact
3 months ago