Maria Andreina Porras Marketing Specialist

Global Marketing Coordinator

GE Healthcare

Jun 2023 - Current (2 years 11 months)

D

Marketing Manager

Data Sense Consulting

Jul 2021 - Feb 2023 (1 year 8 months)

Successfully negotiated sales contracts with top global companies, generating more than $5M annual value for the clients, and lifetime clients for the company. •Creation of the of brand's online strategies that turned the company into a profitable business during the pandemic. •Development and design of digital market research tool that captures live data from +500K consumers on a daily basis. •Achieving +60% increasement of the brand awareness on social media, through marketing campaigns for 3 different brands.

Q

Marketing Specialist

Quality Import

Feb 2019 - Jan 2021 (2 years)

Providing leadership for the marketing and sales team including weekly start of meetings, and KPI and objectives meetings to ensure accountability from each member of the team. •Creation of successful Go-To-Market strategies by looking at customer's insights and needs that increased sales numbers by 130%. •Work together with the design team for the development of 72 new products, expanding more than 50% the company's own brand portfolio and bringing 20% more profit during the first quarter after launch. •Development of the brand books of the company to align the brand's identity with its image, making it a memorable, easy to recall, and keeping its message clear to the target audience.

Business Management Analyst

Procter & Gamble

Jun 2018 - Feb 2019 (9 months)

Design, implement, and improve the rewards and recognition program by creating a new online platform. •Plan and execute company's events that successfully generated engagement and increased the employee retention rate. •Achievement of the communication goals during the different campaigns for events. •Deliver high level customer service, minimizing complains compared to previous years. •Generate purchase orders without any systems mistakes. •Keep track of yearly budget for events ensuring never surpassing the limit, during a high devaluation crisis in the country.

Maria Andreina Porras

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