P
Pooja Kankrecha
About
Detail
India
Contact Pooja regarding:
Flexible work
Starting at
USD50/hour
Résumé
Jobs
verified_user
0% verified
Revenue & Marketing Operations SpecialistSprintoAug 2024 - Current (1 year 9 months)Collaborated with Sales, Marketing, and Foundersto optimizego‑to‑marketstrategies, streamline processes, and drive data‑backed growth initiatives. Builtcomprehensive revenue dashboardstrackingpipeline health, MRR, churn, expansion, and forecastaccuracy, directlysupportingleadership reviews and board reporting. Developed lead and accountscoringmodels in HubSpot, which increased SQL conversion rates and aligned marketing‑sales handoffforstronger pipeline quality. Established pipeline hygiene routines and lifecyclestageautomation, improving forecastingreliabilityand funnelconversion. Automated attribution trackingand campaign ROI reporting, providingvisibilityintothe revenue impact ofGTM initiatives and reducingmanual reportingby40%. Partnered- Senior Marketing Operations and Revenue Analytics AssociateDocsumoOct 2023 - Jul 2024 (10 months)Spearheaded RevOpsframeworks across CRM, lead routing, and pipelinegovernance, increasingpipelinevisibility by25% and improvingSQLconversion tracking. Designed and managed real‑time revenue dashboards in Tableau/Lookerthat reduced forecastingvariances by30% and optimized resourceallocation across GTM teams. Built multi‑touch attribution and automated performance models, which increased campaign ROItrackingaccuracyand enabled fastergo‑to‑market decisions. Led revenueforecastingand pipeline reviews, contributingtoa 20% improvement in forecastaccuracyand enhancingleadership confidence in revenue planning. Conducted regularCRM dataaudits and process improvementsthat reduced data errors by35% and improved sales efficiencyviaconsistent pipelinean
- RMarketing Business AnalystRocketiumJan 2022 - Jun 2023 (1 year 6 months)Builtand maintained sales dashboards (forecastvs. actuals, pipeline health, rep performance) that improved operationalalignmentand decision‑makingforGTM teams. Delivered strategicanalyses (e.g., customerjourney, TAM) to inform territory planning, marketsegmentation, and revenue prioritization. Supported revenue leadership in pipeline hygiene processes, forecastinginsights, and CRM governance, enhancingdealvisibilityand sales planningacross a$2M+ revenue pipeline. Assisted with dealdesk& pricingapprovals and discountstructures, acceleratingdeal cycleswhile protectingmargins. Coordinated adoption ofCRM and RevOps processes acrosssales, marketing, and customersuccessteams, improvingdataqualityand reportingaccuracy.
Education
verified_user
0% verified
- SIndiaInternational Masterin BusinessSDA Bocconi Asia CenterJan 2019 - Jan 2021 (2 years 1 month)
- SBachelorofCommerce (B.Com)Seth Murlidhar Mansingh Girls College, Maharshi Dayanand Saraswati UniversityJan 2016 - Jan 2019 (3 years 1 month)