Polina Protopopova
About
Detail
Visual Designer | Creative Strategist | Brand Positioning & Customer Psychology
Arlington, Virginia, United States
Résumé
Jobs
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Email & SMS DesignerBAD MarketingJan 2023 - May 2026 (3 years 5 months)- Email & SMS Graphic DesignerBAD MarketingJan 2023 - May 2026 (3 years 5 months)-Designed and optimized high-performing e-mail campaigns across multiple brands by translating business goals, customer insights, and brand guidelines into conversion-focused email and campaign experiences. -Acted as a visual steward for brand consistency by applying strong typography, layout, color theory, and design systems to ensure polished, cohesive creative. -Collaborated cross-functionally with account managers to create customer-facing creative that strengthened engagement, conversion, and brand growth. -Guided creative direction through analysis of customer behavior, campaign performance, and messaging effectiveness, using insights to refine visual hierarchy and improve engagement outcomes. -Managed high-volume projects while uphol
- Ecommerce Business OwnerfreelanceOct 2021 - Jan 2022 (4 months)-Built and launched an independently developed online business, overseeing brand identity, creative direction, and digital storefront strategy. -Applied self-management, branding, and online marketing across Shopify, Etsy, and TikTok to drive visibility, customer engagement, and sales. -Managed end-to-end business operations including product presentation, platform strategy, audience growth, and brand development.
- Art DirectorBrightHouse A BCG CompanyJun 2020 - Aug 2020 (3 months)-Conceptualized creative ideas for commercial and brand projects, contributing to strategic storytelling. -Collaborated cross-functionally to support major clients including Under Armour, Kate Spade, and John Deere in refining brand identity through purpose-driven creative. -Assisted in creative direction and strategic ideation, strengthening skills in brand positioning, campaign development, and collaborative execution.
- Illustration B.F.A - Savannah College of Art and Design (SCAD)Savannah College of Art and DesignSep 2016 - Aug 2020 (4 years)Cum Laude Honor Undergraduate at Savannah College of Art and Design (SCAD) for Bachelor of Fine Arts in Illustration and minor in Graphic Design with a Concept Design for Animation and Games concentration.
Education
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- Minor, Graphic DesignSavannah College of Art and DesignJan 2016 - Jan 2020 (4 years 1 month)
- Illlustration, Concept ArtSavannah College of Art and DesignJan 2016 - Jan 2020 (4 years 1 month)
Awards
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- DDean's List
- ACum LaudeAug
- AAcademic Honor's ScholarshipAug