Pablo Loaiza Rodríguez

GLG Network Member

GLG

Nov 2022 - Current (2 years 6 months)

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Head of Sales B2B México

Nilus Global

Sep 2021 - Aug 2022 (1 year)

- Develop and ensure the correct implementation of the commercial goal and growth strategy for the B2B channel.

Head of sales & distribution

Grupo Modelo

Mar 2021 - Sep 2021 (7 months)

- I provides leadership, direction, and resources to the sales department. - Accountable for the overall distribution department performance. - Achievement of sales department goals and targets, and the alignment of the business’s strategy. * In charged with ensuring sustainable revenue growth by constantly maximizing market penetration.

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RESPONSABLE DE LA OFICINA DE VENTAS Y DISTRIBUCIÓN SECUNDARIA

ABINBEV GRUPO MODELO MEXICO

Sep 2020 - Sep 2021 (1 year 1 month)

Desarrollar y asegurar la implementación de la estrategia comercial y de distribución. •Implementé y di continuidad a el plan de trabajo operativo y estratégico. •Optimicé los procesos operativos utilizando KPI´s de desempeño evaluando y dando seguimiento a el uso de los recursos económicos, de instalaciones y personal apoyando la rentabilidad del negocio. •Responsable de coordinar de la estrategia comercial, nuevos proyectos y de distribución secundaria.

Chief operating officer

Grupo Modelo

Sep 2020 - Mar 2021 (7 months)

- Create and ensure compliance with the strategy and operational policies of the business unit - Promote the alignment of staff and operational areas with corporate objectives. - Communicate strategy and policies. * Supervise the management and operation of the business unit.

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DIRECTOR DE DISTRIBUCIÓN PRIMARIA Y OPERACIONES

TANASA (Phillip Morris Int.)

Dec 2019 - Sep 2020 (10 months)

Planeación, coordinación y gestión de las operaciones de la Unidad de Negocio para lograr los objetivos corporativos •Conocimiento e implementación del plan de negocios para asegurar la rentabilidad de las operaciones. •Coordinación de los departamentos para lograr los objetivos corporativos. •Asistí en el reclutamiento del talento humano, capacitación y evaluación de desempeño. •Participé en la definición e implementación de las actividades de Marketing & Trademarketing. •Lanzamiento de nuevas categorías de productos (Chebada, Phillip Morris Int.)

General manager

Grupo Modelo

Dec 2019 - Sep 2020 (10 months)

- Plan, coordinate and manage all business operations to achieve corporate goals. - Develop and implement business plan for profitability - Generate business and cost reports. * Provide direction and guidance to departments to achieve the corporate goals. * Assist in employee recruitment, training, performance evaluation, and promotion activities. * Ensure that deparments follow company policies and procedures. * Identify business opportunities with new and existing customers. * Develop strategies to improve overall quality and productivity.

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Operations & Sales Director

Karsa Group

Dec 2018 - Dec 2019 (1 year 1 month)

- Define the financial targets. - Review the working practices to achieve the sales goals - Keeping employees motivated and organizing appropriate training · Ensuring the business operations within the company's mission statement. · Driving the business to increase profits. · Working with the legal departments

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DIRECTOR DE OPERACIONES Y MERCADOTECNIA

GRUPO KARSA

Sep 2017 - Dec 2019 (2 years 4 months)

Administración, coordinación y control de las operaciones y Marketing en Valle de México..

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Operations & marketing director

Karsa Group

Sep 2017 - Dec 2018 (1 year 4 months)

GERENTE GENERAL CEDIS TLALNEPANTLA

Bardahl

Jul 2016 - Aug 2017 (1 year 2 months)

Administración, coordinación y control del 2do. Cedis más importante en volumen de ventas.

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Sales & administration distribution center general manager

Lubricantes y Aditivos Bardahl S.A.

Jul 2016 - Aug 2017 (1 year 2 months)

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CONSULTOR INDEPENDIENTE

Jun 2015 - Jul 2016 (1 year 2 months)

Realizar un análisis profundo de las operaciones de los clientes en diferentes áreas de su negocio, generado beneficios en procesos comerciales, logísticos y de operaciones. •Recuperadora y Comercializadora Tultitlán SA de CV •Hielos Iglú •CQ Fusión Publicitaria

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Independent consultor

Loaiza Consultores

Jun 2015 - Jun 2016 (1 year 1 month)

- Responsible for directing the business strategy and ensures all business goals and objectives are reached.

GERENTE GENERAL HYPERION

DHL

Jul 2014 - Mar 2015 (9 months)

Administración de un nuevo modelo de negocio nuevo para DHL, enfocado a la venta de productos de consumo masivo en el canal tradicional y moderno.

General manager

DHL

Jul 2014 - Apr 2015 (10 months)

- Responsible for planning, organizing, directing and controlling a new company owned by DHL focused on selling products in the traditional trade. - Coordinate the operations of four departments under my responsibility to ensure compliance with the operational, business and financial plans.

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Business unit manager

Bonafont

Feb 2014 - Jul 2014 (6 months)

- Head of the commercial management and coordination of activities of the staff areas. - Develop business strategies necessary to achieve the objectives of volume, profitability KPI's. - Direct Reports 6, indirect 180

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GERENTE GENERAL DE LOS CEDIS TULTITLÁN-TEXCOCO

Bonafont

Dec 2012 - Jun 2014 (1 year 7 months)

Administración, coordinación y control del 3er. Cedis más importante. GERENTE NACIONAL DE ESTRATEGIA COMERCIAL Desarrollar y gestionar los modelos de ruta al mercado y estrategias de atención al canal detalle, mayoreo y socios comerciales. A cargo del área de procesos comerciales y distribución de marcas aliadas (Red Bull)

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Go to Market Manager

Bonafont

Dec 2012 - Dec 2013 (1 year 1 month)

- Develop and manage route to market models and service strategies for the traditional trade (own distribution and commercial partners) nationwide - Responsible of the restructure and optimization presales and delivery routes. - Assess manage and developed models of alternative and sustainable Business (Franchise). Developed business intelligence area and documentation of key processes. Responsible for distribution and marketing processes of allied brands (Red Bull). Direct Reports 4 indirect 16

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GERENTE DE EVALUACIÓN DE PROYECTOS E INDICADORES DE NEGOCIO

ALPURA

Jun 2011 - Dec 2012 (1 year 7 months)

Coordinar el manejo, análisis e interpretación de la información operativa, comercial, estratégica y financiera, traduciéndola en indicadores de Negocio.

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Project Evaluation & KPI´s Manager

ALPURA

Jun 2011 - Dec 2012 (1 year 7 months)

- Responsible for evaluation of business strategy and development of the key indicators to the different divisions. - Also responsible for development of strategies to ensure growth and profitability of the Company.

Sales service & trade marketing manager

Dr Pepper Snapple Group

Dec 2010 - Jan 2011 (2 months)

- In December 2010, added to my resposibilities the National Trade Marketing Management. - Coordinated Annual & 2 years Business Plan & CAPEX Budget for Commercial Mexico with Operations Heads and Corporate Planning, Finance HR and Technical 1st level Directors. - Reported to me 7 highly qualified people, 39 indirectly.

GERENTE NACIONAL DE SERVICIO A VENTAS & TRADE MARKETING

Grupo Peñafiel

Mar 2009 - Jan 2011 (1 year 11 months)

Administración y control del presupuesto de Trade Marketing para los canales tradicional, moderno, on premise y franquicias.

Senior manager sales business development

Dr Pepper Snapple Group

Mar 2009 - Nov 2010 (1 year 9 months)

- Responsible for developed sales and business indicators. I reorganized sales and business area. - Designed and implemented a score card for traditional trade in domesticmarket (execution measures in mom & pops). - Participated proactively in team proposals of strategies for price, packages, promotion & merchandising. Established a new Management, using tools such as Revenue Management, Value Chain Analysis and Sales Indicators. Used also statistical tools that helped to develop a change in corporate culture for analysis & fact based decision making. I designed Key Business Indicators System. Reported to me 6 people & 9 indirectly.Resume Career in KOF

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Channel planning manager

COCACOLA FEMSA

Nov 2008 - Mar 2009 (5 months)

- New position in the Company. Designed and implemented programs to standardize models to Sales Force. PMO managing initiatives and strategies by Channel and segment. - Verify and ensure the alignment and clarity of communication between the Sales Force, Commercial Zones and Value Chain. - Designed Map of Opportunities prioritized by amount in dollars and volume. In March 2009 take a opportunity in other Company.

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Quantitative marketing research manager

COCACOLA FEMSA

Nov 2005 - Oct 2008 (3 years)

- I developed a new Market Research System that evaluates competitor activities, pricing merchandising, and promotions for Customers & Retailers. - Also tested two new categories projects, juices & teas. This system is the basis of the Market Execution segmented by Cluster. - The results of the study change the Business definition & Marketing strategic elements like price, coverage, promotion, brand and variable pay scheme of Sales Force. 14 people reported directly to me, work was done through several Marketing Research Agencies. Participated in 5 years Strategic Business Plan. Also responsible for diagnosis and design of strategies of selected highly strategic projects in México.

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Marketing SAP Manager

COCACOLA FEMSA

Nov 2003 - Oct 2005 (2 years)

- Responsible for developing and implementing the sales and distribution module in 74 distribution centers in Mexico. - I standardize the pre-sales and delivery processes in Direct Distribution. - This process doubled the productivity and quality indicators and boosted the efficiency of sales teams. Also contributed to the better management of distribution centres to integrate all the areas in the same platform. I was responsible for cleaning and processing Data Base Project (600,000 retailers)

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Sales manager

COCACOLA FEMSA

Nov 2001 - Nov 2003 (2 years 1 month)

- Responsible for the 3rd. largest Distribution Center in Mexico. - Achieved records in sales areas and reversed a 3 year trend in Sales; - Doubled Productivity, and quality indicators, boosted the team's morale, volume and increased Profit and Share. Designed successful strategies against soft drink & mineral water competition, based on niche strategies, cost and brand positioning. Responsible for managing the Sales Force (financial and material resources) allocated by the Channel. I also drive the development of high performance teams, self-directed. A total of 320 people reported to me, 90% sales & distribution people and the rest supervisors and analysts.

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Advertising & promotions executive

COCACOLA FEMSA

Jul 2000 - Nov 2001 (1 year 5 months)

- I have been responsible of Advertising projects to understand the competitive position, portfolio execution and strategic pricing. - Created an area responsible of analyzing competition activities and strategic variables for the Business. Also provided advice in other marketing projects. - Other positions in KOF

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Strategic retail system executive

COCACOLA FEMSA

Jul 1998 - Jun 2000 (2 years)

- I developed of a market information system. The first attempt by the company to establish a structured information flow about competition. - Methods and Processes Analyst-Market Research.

GERENTE CHANNEL PLANNING

Coca-Cola Femsa

Sep 1996 - Mar 2009 (12 years 7 months)

PMO para el área Comercial y de Mercadotecnia, gestionando las iniciativas y estrategias ambas áreas para los canales Tradicional y Moderno.

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Statistical analyst

COCACOLA FEMSA

Sep 1996 - Jun 1998 (1 year 10 months)

- It allowed me to reinforce and apply the techniques used in qualitative and quantitative market research and to coordinate studies with research agencies.

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Director de Ventas canal B2B

Nilus Global (Start Up) BA-CDMX

Desarrollar y asegurar la implementación de la estrategia comercial y de crecimiento de la Compañía para el canal Directo al Consumidor. •Diseñé la estrategia operativa y plan de trabajo del Área Comercial y control administrativo. •Responsable de los Canales de Gastronomía Social y Comercial. •Crecimiento acelerado del canal 30% por año (160 Comedores vs. 50 iniciales).

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DE PUBLICIDAD Y PROMOCIONES

MEXICO-BUENOS AIRES

Proveer información estratégica a través de estudios de mercado cuantitativos a las áreas corporativas y comerciales. EJECUTIVO DE PUBLICIDAD Y PROMOCIONES Encargado de 4 Cedis (Zona Oriente) para el desarrollo y activación de promociones.

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GERENTE DE VENTAS CEDIS

SAP México

Desarrollo e implementación del módulo de Ventas y Distribución en 74 UO a nivel nacional. GERENTE DE VENTAS CEDIS ZARAGOZA Responsable de ventas del 3er. Cedis más importante en volumen de ventas del VM.

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JEFE

FLASH REPORT ESTUDIOS CUANTITATIVOS

Desarrollo del área encargada de analizar la Industria de bebidas y Competencia.

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GERENTE NACIONAL DE ADMINISTRACIÓN DE VENTAS Y GESTION DE NEGOCIO

Generación de estadísticas y pronósticos de venta por canal. Administración y control del gasto de mercado y presupuestos cooperativos con Grupos Embotelladores (Grupo AGA, PepsiCo y Casa Cuervo)

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ANALISTA DE ESTADISTICA GEO-REFERENCIAL

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ANALISTA DE MÉTODOS Y PROCESOS

Responsable de la estadística de ventas y clientes y censos en unidades comerciales.

Pablo Loaiza Rodríguez

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Pablo's behavioral traits
Pablo's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.