Terry Panagopoulos

Marketing Manager

Ultimate TechnoGraphics

2018 - 2019 (1 year 1 month)

As the Marketing Manager my mandate includes leading marketing research to uncover the viability of current products/services and measuring the effectiveness of promotional efforts. Responsible for developing and executing strategic marketing initiatives for software solutions. Created strategies to open new marketing channels, retain current clients and acquire new leads. Day-to-day activities include identifying and coordinating co-marketing opportunities, managing tradeshow activities such as exhibit design, shipping, registration, promotional items, invitations, pre and post event promotion, created strategic partnerships to maximize marketing ROI, organized product demos and invitations, responsible for planning website and social

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Head of Marketing

TechnoGraphics

Dec 2017 - Nov 2019 (2 years)

- Managed and coordinated an average of 12 international tradeshows per year, Including graphics, presentations, video, booth design, brochures, lead forms, invitations, surveys and more

Freelance Marketing, Development and Design

PixStream

2012 - 2018 (6 years 1 month)

Marketing Lead Built and led internal and external teams to replace reliance on expensive external agencies. Provided strategic and tactical guidance to team of 5 with accountability for all art direction, multimedia development, social media channels (Facebook, Twitter, Pinterest, YouTube, etc) along with content creation, email marketing campaigns, and SEO/SEM strategies. Collaborated with marketing and company executives to ensure strategy aligns with company objectives. Selected Results: § Increased social media ROI by 275% and digital marketing lead generation by 124%. § Grew Facebook 'likes' by more than 10x and boosted Twitter and Instgram followers. § Improved Google Adwords ROI by 104% and achieved top organic r

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Product Lead, Live

Post Production in Extenso

2005 - 2012 (7 years 1 month)

video IP Broadcasting Led team and developed digital content (video, motion graphics, interactive media) for high-end live broadcast company along with tradeshow management and advertisements. Launched the company's first coordinated social media effort and provided guidance to managers and employees throughout the company. Results: § Created top-flight live digital content - including low-latency optimized video. § Created and grew social media presence to over 5k on Facebook and from 0 to 25k on YouTube. § Created multiple contests that generated hundreds of thousands of web hits. Strategies: § Launched company's first on-line video broadcast of a Montreal Canadians game and built awareness by creating/sharing eng

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Graphic Designer

Canderm Pharma

2002 - 2005 (3 years 1 month)

Provided graphic design and art direction assistance and support to 5 brand managers within in- house team. Duties included arranging video / photo shoots, managing talent and external vendors, editing footage, and tracking all digital media projects. Worked on average of 5-10 concurrent initiatives. § Kept multiple projects on track, and dramatically reduced project delays, by taking the initiative to meet with clients when brand managers were unavailable, thus increasing the number of projects each department could manage successfully. § Streamlined workflows and improved productivity by creating company's first cloud based digital asset management system and training all employees on how to use it correctly.

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