Juan Felipe Polanco Ramírez Specialist in business strategy - Bachelor of

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Growth & New Channels Manager

Wabi YOP,

Aug 2020 - Current (5 years 9 months)

- growth of 5% in service levels and achieving 95% of delivery effectiveness. Thanks to the DS model, growth of the coverage to 90% in both cities. - Successful Key Accounts launches with big players as Popsy, Colsubsidio, Laika, and so many others. - Development of new business channels in Colombia (Bogota and Medellin), leading a team of 2 commercial analysts and 1 support assistant. - Be in charge of the growth and expansion of new business models and strategies, seeking to improve the value proposition for the app users. - Be in front of the DarkStores model (Hidden Shops), with the objective to improve the performance and service levels of the operations in the traditional channel.

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Business Operations Manager

Jan 2020

- Monthly growth of 30% in delivered orders and active users. Monthly growth of 5% in delivery effectiveness, achieving levels over 88%. - More than 600 stores recruited in Bogota and more than 300 in Medellin. Codification of more than 10 categories and 600 products on the app. - Lead the operation of the app in Colombia (Bogota and Medellin), having a commercial team of 9 people distributed in both cities, in charge of building the network of stores that will support the operation of the app. - Lead the hunting and farming processes, focused on acquisition and retention, in favor of the expansion of the app. - Being responsible of the network performance and monitor the behavior of the operation in both cities. Define strategies, seeking

Market Intelligence Analyst

The beat ride app

Oct 2019 - Jan 2020 (4 months)

- Be part of the growth and expansion national team, contributing from Market Intelligence in the launches of new services (Lite and Plus) and new cities (Cali, Medellin, Barranquilla, Bucaramanga, Pereira and Ibague). - Daily monitoring of the behavior of the company and its competitors in the market. - Create daily reports that influent on decisions making in terms of price adjustments and business growth. - Participate and support projects developed by Market Intelligence area, performing analysis and proposals of business strategies, in response to competitors behaviors and related to the launches.

Commercial Methodology Intern

Liberty Mutual

Jul 2018 - Jan 2019 (7 months)

- Daily accomplishment of reports about commercial results and sales of the company, reviewing the fulfillment of budget and growth of the sales. Monthly calculate the commercial KPIs of the company, - Reported directly to the HQ in Boston. Guarantee that the commercial data provided to the rest of the areas of the company is correct and reliable. - Support the sales managers of the company, providing them any information they need for their daily activities. Verify that the tools of the commercial methodology of the company work at all times and contain updated information.

Juan Felipe Polanco Ramírez

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