Piotr Nikodem Wierzba

Piotr Nikodem Wierzba

About

Detail

Digital marketing expert
Mazovia, Poland

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Performics
    SEM Manager
    Performics
    Mar 2025 - Current (1 year 8 months)
    Lead a SEM team managing global paid search campaigns.
    Develop and optimize SEM strategies on Google Ads and Bing Ads to increase ROI.
    Collaborate cross-functionally to align SEM initiatives with overall digital goals.
  • Skycopcom
    Chief Marketing Officer
    Skycopcom
    Aug 2024 - Feb 2025 (7 months)
    I’m leading an international, multichannel marketing team comprising juniors, mids, seniors, and managers.
    Overseeing the strategic direction and execution of global marketing initiatives.
    Driving growth and ensuring alignment with the company’s vision and objectives across various channels.
    Fostering collaboration and development within the team to achieve exceptional results.
  • AirHelp
    Senior SEM Manager
    AirHelp
    Sep 2022 - Aug 2024 (2 years)
    As a Senior SEM Manager at Airhelp, I am responsible for managing campaigns across all European markets as well as worldwide campaigns on Bing Ads. I am highly experienced in search engine marketing (SEM) and have a deep understanding of the nuances of Bing Ads. My expertise allows me to develop and execute SEM strategies that increase website traffic, drive conversions, and improve ROI. In addition to managing campaigns, I am also skilled in team management and leadership. I have a proven track record of building and developing high-performing teams that consistently exceed performance targets. I am skilled in coaching team members to help them reach their full potential, and have a collaborative leadership style that fosters a positive an
  • C
    Business Owner
    Costa Blanca Digital Marketing Sociedad Limitad
    Mar 2022 - Current (4 years 8 months)
  • Wavemaker
    Performance Manager
    Wavemaker
    Jan 2021 - Sep 2022 (1 year 9 months)
    As the Performance Marketing Manager for IKEA, I was responsible for leading and managing a team of 5 members. I developed and implemented a comprehensive performance omnichannel strategy, which resulted in increased website traffic, improved conversion rates, and higher ROI for the company.
    I oversaw the optimization of campaigns across various channels, including Google Ads, Bing Ads, and social media platforms, to ensure maximum impact and effectiveness. Through advanced analytics tools, I analyzed campaign data to identify areas for optimization, resulting in increasing performance and revenue.
  • M
    Digital Coordinator, SEM&Social Consultant
    MediaCom Warszawa
    Jun 2019 - Dec 2020 (1 year 7 months)
    As a Digital Marketing Coordinator, I have had the privilege of working with a diverse range of clients, including Shell, The Coca Cola Company, Peugeot, Citroën, and DS automobiles. My experience in coordinating digital campaigns planning and execution process, along with my expertise in SEM and Paid Social campaigns optimization, has enabled me to deliver exceptional results for my clients.

    One of my key strengths is executive team management, which I have honed over the years while leading cross-functional teams to deliver successful campaigns. I am also adept at preparing and presenting digital marketing strategies that align with clients' business objectives, and creating and presenting post-buy reports that provide insights
  • M
    Digital Specialis, Sem&Social Consultant
    MediaCom Warszawa
    Oct 2018 - May 2019 (8 months)
    As a SEM&Social Consultant, I have had the privilege to work with top-tier clients such as The Coca Cola Company, Citroën, Peugeot, DS Automobiles, and Intermarche. My primary responsibilities have included planning SEA and paid social strategies, supervising the execution of SEA campaigns, preparing weekly and post-buy reports, and providing internal sea consulting.

    In this role, I have been instrumental in driving the success of digital campaigns for my clients. I have leveraged my expertise in SEM and paid social advertising to develop comprehensive strategies that maximize ROI and drive engagement. Additionally, I have worked closely with cross-functional teams to ensure seamless campaign execution and optimal performance.
  • M
    Response SEM&Social Specialist
    MediaCom Warszawa
    Jul 2018 - Oct 2018 (4 months)
    As a Digital Marketing Manager with expertise in SEM and Social media, I have had the opportunity to work with some of the biggest brands in the market, including Citroen, Peugeot, and Intermarche. In my role, I have been responsible for executive team supervision, ensuring seamless collaboration and alignment across departments.

    My core responsibilities have included planning and executing high-impact SEA and paid social strategies, which have delivered excellent results for our clients. To achieve this, I work closely with internal and external stakeholders to understand their goals and tailor campaigns that meet their unique requirements.

    In addition, I prepare weekly reports that provide a comprehensive overview of
  • M
    Sem Specialist
    Mbridge Marketing Experts
    Jan 2018 - Jul 2018 (7 months)
    As a Digital Advertising Specialist, I have worked with a variety of clients, including smyk.com, Recman, and Braster, to help them achieve their digital advertising goals. My expertise in search engine advertising (SEA), Google Display Network (GDN), and paid social campaigns has allowed me to create effective advertising strategies that drive traffic and conversions.

    My responsibilities have included setting up SEA and GDN structures, configuring paid social campaigns, and optimizing campaigns to improve performance. I am skilled in implementing conversion tracking and remarketing tags using Google Tag Manager (GTM) to ensure accurate track
  • Performance Media
    SEM Specialist / Maximizer
    Performance Media
    Aug 2017 - Dec 2017 (5 months)
    As a Digital Marketing Specialist with expertise in SEA & GDN, I have successfully managed and optimized campaigns for clients including Geberit, Rowenta, and Tefal. My responsibilities included setting up SEA & GDN structures, developing and executing strategies, and implementing conversion tracking tags using GTM.

    I gained experience in optimizing campaigns to increase conversions and ROI, and I consistently deliver weekly reports that provide insights on campaign performance and recommendations for improvement. My attention to detail and strong analytical skills have enabled me to identify opportunities for optimization and make data-driven decisions that drive results.
  • H
    Google AdWords specialist
    Https sp z oo
    May 2016 - Jul 2017 (1 year 3 months)
    As a PPC Specialist, I have had the pleasure of working with a variety of clients, including Brooklyn Butik and Love Label. My main responsibilities included configuring PPC campaigns across different platforms, including PLA, search, and GDN. Additionally, I continuously optimized these campaigns to ensure maximum performance and ROI for my clients.

    I have extensive experience in setting up conversion tracking tags using Google Tag Manager (GTM), which helped my clients better understand their customers' behavior and make informed decisions. Through my expertise in PPC campaigns, I have helped my clients achieve their business goals and maximize their online visibility.
Education verified_user 0% verified
  • Uniwersytet im Adama Mickiewicza w Poznaniu
    Master's degree, Sociology
    Uniwersytet im Adama Mickiewicza w Poznaniu
    Jan 2008 - Dec 2013 (6 years)