Phi Long Vu Digital Marketing Specialist

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Digital Marketing Specialist

Real Home Investment Group

Jan 2023 - Sep 2023 (9 months)

• Created and managed the company's website, implementing SEO best practices in search engine rankings. • Designed and launched customized landing pages for each project such as Raglan House, PARKHAUS Urban Towns, ALFIE, Brooklin Towns by Madison, MILA Townhomes, Union City Markham by Metropia. • Orchestrated and led high-impact sales events, managing end-to-end event planning, coordination, and execution. • Managed and nurtured agent groups on social media platforms like WhatsApp and Facebook, fostering a collaborative online community and enhancing agent engagement. • Monitored digital marketing trends and competitor activities to identify opportunities for optimization and innovation.

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Marketer and Community Builder

Crypto Projects

Nov 2021 - Dec 2022 (1 year 2 months)

• Led in-house teams to develop and implement community plan and create content across a range of platforms. • Executed member acquisition campaigns and community engagement activities that drive growth and improve brand awareness. Achievements: Implemented IDO (Initial DEX Offering), INO (Initial NFTs Offering) and Product launching campaigns for 4 Game-Fi and Social-Fi projects.

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Digital Marketer

X.Commerce

May 2021 - Dec 2021 (8 months)

• Conducted market research to developing pricing and promotion plans, for worldwide markets, with a particular focus on the US and Canada. • Planned and implemented effective advertising campaigns, including product experiment and display ads across multiple platforms such as Facebook, Tik Tok, and Google CPC. • Designed and optimized email flows and implemented email marketing campaigns to drive engagement and conversion rates. Achievements: Managed $300,000 marketing budget with a return of over $1.000.000 revenue in 6 months, doubled the previous year. % revenue from email marketing increased from 6% to 16%, avg. LTV increased by 10% and acquired over 6000 new subscribers per month.

Marketing Executive

Dream agency

May 2020 - Apr 2021 (1 year)

• Worked with clients across various industries, such as cosmetics, health care, FMCG, fashion, and kids. • Planned and implemented marketing campaigns on E-commerce platforms and social media, including openings, promotions, and monthly activities. • Developed and implemented E-commerce strategies, managed all advertising activities, such as traffic acquisition, sales, and conversion.

Phi Long Vu

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