Phill Kemp Lead UX / Experience Designer | UX Research, CX, Service Design | AI

Lead User Experience Designer / AI Design Consultant

Hi Mum Said Dad

Aug 2025 - Feb 2026 (7 months)

• Led the UX design for a website relaunch aimed at assisting low-paid Americans with tax returns. • Developed AI agents to help clients understand their eligibility for federal and state tax credits. • Conducted usability research for a high street banking app, enhancing user experience. • Designed user journeys for insurance products, improving overall customer satisfaction.

Senior User Experience Designer / AI Design Consultant

Hi Mum Said Dad

Aug 2025 - Oct 2025 (3 months)

• Led the UX design for the relaunch of a website aimed at assisting low-paid Americans with tax returns. • Developed AI agents to guide clients in understanding their eligibility for federal and state tax credits. • Collaborated with cross-functional teams to ensure a user-centered design approach, enhancing overall user experience.

Lead UX / Service Designer

VML

Jun 2025 - Jul 2025 (2 months)

Leading a small team of UX and Services designers to create a service design blueprint and new online experience to support two factor identification by a major UK retailer.

Lead UX Designer

VML

Jun 2025 - Jul 2025 (2 months)

Leading a small team of UX and Services designers on a customer security project.

UX Conversion Specialist

Analogfolk

Apr 2025 - May 2025 (2 months)

Lead UX / CX Designer

Potato

Jan 2025 - Mar 2025 (3 months)

Facilitating discovery workshops, creating customer journeys and redesigning a graduate recruitment website for a global bank. https://www.hsbc.com/careers/students-and-graduates

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Lead UX Designer

AKQA Leap

Jan 2025 - Mar 2025 (3 months)

Facilitating discovery workshops, creating customer journeys and redesigning a graduate recruitment website for a global bank.

Lead CX Designer

Inmarsat

Nov 2022 - Sep 2023 (11 months)

Documenting and understanding complex partner and product end-to-end customer journeys.

Associate Design Director

Tata Consultancy Services

Jul 2022 - Oct 2022 (4 months)

Leading the discovery and ideation phases of an omnichannel customer journey project for a large Indian retailer.

Director Of User Experience

Digitas UK

Jan 2022 - Apr 2022 (4 months)

Leading UX and research on a green energy web app.

Lead UX Designer

CXPartners

Jun 2021 - Nov 2021 (6 months)

UX research, IA and design system foundations for a white label banking app.

Lead UX Designer

Accenture SONG

Mar 2020 - Feb 2021 (1 year)

Lead UX Designer for a project reimagining the Information Architecture for a large UK telecommunication company's B2B website. Lead UX researcher for a pharmaceutical website supporting rare diseases. I led a team interviewing thirty leading cancer specialists. UX research and design for a Coutts Bank investment platform.

Experience Design Manager (Contract)

Publicis Sapient

Sep 2019 - Feb 2020 (6 months)

Leading UX for the redesign of a Lloyds Banking Group brand.

Lead UX (Contract)

Matter Of Form

Sep 2019 - Oct 2019 (2 months)

Lead UX for the redesign of luxury mattress brand Vispring's global website. www.vispring.com

Experience Design Manager

Publicis Sapient

Aug 2019 - Sep 2019 (2 months)

Usability research and information architecture for the award-winning Amplifon hearing aid app.

Lead UX (Contract)

WongDoody

Apr 2019 - Jul 2019 (4 months)

Lead UX for Swedbank, a large Swedish banking group. I was embedded within a multinational team based in Stockholm. I helped define priorities and aligned challenging stakeholders.

Senior Service Designer (Contract)

Accenture SONG

Feb 2019 - Apr 2019 (3 months)

Senior Service Designer redesigning the onboarding journey for the launch of Schroders Personal Wealth.

Senior UX Consultant (Contract)

PublicisSapient

Dec 2018 - Feb 2019 (3 months)

Leading a design sprint workshop and discovery UX research for Lloyds Banking Group.

Senior UX Architect (Contract)

Proximity London

Oct 2018 - Nov 2018 (2 months)

Senior UX Architect, working on the launch of Virgin Voyages. The role involved creating omnichannel customer journeys for emails and notifications based on extensive UX research.

Lead UX Designer (Contract)

LVMH

Jul 2018 - Sep 2018 (3 months)

UX design and prototyping for a B2B native iOS app. Customer journey mapping and user testing for the Swiss watch brand, TAG Heuer.

Senior UX Architect (Contract)

AKQA

Apr 2018 - Jul 2018 (4 months)

Working onsite at Volvo Cars HQ in Gothenburg, my projects included the launch page for Care by Volvo, Germany and redesigning the 360-degree image module for the global website. https://www.volvocars.com/de/care-by-volvo/

Lead UX Consultant

FCB London

Jun 2016 - Mar 2018 (1 year 10 months)

Lead UX for award-wining creative agency FCB Inferno. Some notable projects I worked on include: - BMW - BMW 4 Series campaign website plus UX research, usability testing & competitive review. - Pearson / Project Literacy - Mighty Pencil Machine web app. - Allergan - UX & interaction design for various websites & web apps. - Columbia Threadneedle - UX strategy & research, content strategy and innovation workshop. - Sports England / This Girl Can Supporters Hub - UX design. - Zumba - UX architecture.

Experience Designer

Workshare

Mar 2015 - Jun 2016 (1 year 4 months)

UX and Service Designer UX Designer on the Workshare Desktop App. I worked end to end with developers and product managers to reduce clicks, simplify user flows and surface features within a consistent design framework Service Designer on mapping and redesigning the SaaS platform trial and purchase flow.

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UX Designer

Splittable

Aug 2014 - Sep 2014 (2 months)

A UX research project for a start-up that offered a simple and intuitive solution for the complex task of sharing bills in shared households. Our key insights into user research, personas and the psychology of flat sharing were well received by the client and informed the final project launch.

Media Lead

Deluxe

Jan 2012 - Jan 2013 (1 year 1 month)

I set up and managed the ingest department for a cloud-based broadcast transmission start-up, operating inside the world's largest post production company. I supervised a small team operating an innovative transmission platform called Cinergy. We worked on POC's for large international broadcasters and American broadcast networks.

Phill Kemp

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