Phillip Laughton

Phillip Laughton

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Demand Generation Manager
Connecticut, United States

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Résumé

Jobs verified_user 0% verified
  • Aline
    Demand Generation Manager
    Aline
    Jan 2024 - Current (2 years 5 months)
    • Lead multi-channel demand gen strategies (Google Ads, LinkedIn Ads, email, content), driving new customer acquisition, scaling paid ads from $0 to $200K+ ARR/month with 35% ROI improvement via rigorous A/B testing. • Launched ABM initiative targeting 50 strategic accounts; increased engagement by 40% and opportunity conversions by 25%. • Implemented website intent tracking and automated nurture sequences (HubSpot), lifting MQL-to-SQL conversion by 20%. • Optimized landing pages using qualitative/quantitative analytics (Google Analytics, Hotjar, Microsoft Clarity, Salesforce), boosting conversion rates by 15%. • Built and optimized high-performing WordPress landing pages, improving load speeds, UX, SEO/SEM, and forms for higher conver
  • C
    Demand Generation Manager
    Covetrus – Remote
    Jan 2020 - Jan 2024 (4 years 1 month)
    • Managed a $1.5M annual marketing budget (paid search/social, email), achieving 20% YoY CAC improvement through precise ROI tracking and strategic channel optimization. • Designed targeted lead nurture email sequences, increasing email engagement by 30%, boosting MQL-to-opportunity conversions by 18%. • Conducted extensive A/B testing on ads, landing pages, and CTAs, enhancing overall conversion rates by 25%, including a 1.5x increase in demo requests. • Built robust presence on review platforms (G2 Crowd, Capterra), leveraging customer reviews in marketing, driving ~$300K in pipeline and 15% higher conversion rate from these channels. • Collaborated with sales to redefine MQL criteria, implemented lead scoring (HubSpot) based on inte
  • Covetrus
    Account Manager
    Covetrus
    Jan 2017 - Jan 2020 (3 years 1 month)
    • Managed $50M portfolio (150+ client accounts); consistently exceeded sales quotas (110%+ annually), generating $8M in new revenue via strategic upselling/cross-selling. • Collaborated closely with marketing to develop tailored proposals and ROI analyses, improving client relationships through regular Quarterly Business Reviews (QBRs). • Enhanced customer adoption of the e-commerce portal by 25% through strategic education campaigns. • Utilized Salesforce CRM extensively to manage pipelines, create performance dashboards, and identify growth opportunities.
Education verified_user 0% verified
  • J
    Bachelor of Business Administration (BBA)
    Jacksonville University
    May 2010 - Aug 2014 (4 years 4 months)