Philip Malavenda
About
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Vice President of Marketing & Operations at IDEA Health & Fitness Association
San Diego, California, United States
Résumé
Jobs
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Senior Director, Marketing & Technology - IDEA Health & Fitness AssociationOutsideJul 2020 - Apr 2022 (1 year 10 months)Pocket....now Outside...is the world's leading creator of active lifestyle content and experiences. Outside acquired IDEA Health & Fitness Association in July of 2020 and then sold it in April of 2022. During this time, I continued to lead IDEA's marketing strategy working closely with my colleagues at Outside to identify paths to successfully cultivate and build the relationships between trainers and highly active consumer outdoor enthusiasts.- IVice President of Marketing & OperationsIDEA Health Fitness AssociationMay 2019 - Current (7 years 6 months)I lead the strategy, development, and execution of integrated marketing programs that support a diverse portfolio of offerings—including membership, marketing services, online education, national events, health & liability insurance, and business apps, for fitness professionals. I oversee brand strategy, campaign execution, marketing operations, content, and technology, ensuring every campaign and platform supports member engagement, acquisition, and retention. My work bridges marketing, technology, and product—bringing together data, creativity, and cross-functional collaboration to elevate the brand and expand its impact across the health, fitness, and wellness industry. Additionally, I provided SaaS business solutions to fitness professi
- WDirector of Digital MarketingWatkins WellnessMay 2017 - Mar 2019 (1 year 11 months)As the marketing leader at Watkins Wellness, I defined and executed data-driven strategies to support the growth of two high-profile global brands in the hot tub manufacturing industry. By developing full-funnel, omni-channel digital marketing initiatives, I drove consistent year-over-year revenue growth, taking Watkins from $350M in revenue in 2017 to a record-setting $500M in 2019. Leveraging advanced analytics, I created performance dashboards and benchmarks to optimize key metrics such as CRO, CPA, and ROI, ensuring efficient resource allocation and impactful outcomes. In a fast-paced, global environment, I led and mentored high-performing marketing and technology teams, fostering innovation and collaboration to maintain Watkins Wellnes
- TDigital DirectorThe San Diego Union Tribune Tribune PublishingApr 2000 - Oct 2016 (16 years 7 months)As the first Digital Director at The San Diego Union-Tribune, I was brought in to lead the company’s digital transformation—bridging the gap between legacy print operations and the emerging digital-first era. With a startup mindset inside an enterprise environment, I built and led the organization’s inaugural digital media team, uniting marketing, UX, content strategy, design, and product development under one vision.
I led the development and execution of our digital roadmap, integrating agile workflows and cross-functional collaboration across editorial, product, sales, and marketing. From reimagining the user experience and launching new digital products to driving subscription growth and increasing engagement, I helped transi - KDirector, eCommerce & User ExperienceKlickbackcomJan 1997 - Apr 2000 (3 years 4 months)Directed eCommerce operations and marketing. Oversaw transactional operations, merchandising, user experience, design, compliancy, and technology. 4 direct reports. $5M operating budget.
• Led site design, engaged new users, improved conversion 8% and 3% decrease in bounce rate.
• Implemented site analytics and A/B testing to drive KPI’s accounting for $20M in EBIDTA.
• Established abandoned cart email strategy; grew revenue from $10M to $13M in 1 year.
• Increased repeat visitor and ARPU, (avg. rev per user), by 7% over 3 year period.
• Reduced compliancy risk by monitoring laws, financial tech, and user sentiment. - PUX/UI Manager / Business DevelopmentPrice Club Price QuestJan 1995 - Jan 1997 (2 years 1 month)Led UX and Digital Design of the company's first version POS / E-commerce Kiosk technology.
Implemented effective design by leveraging eye tracking consumer data and marketing analysis to deliver feature rich, user centered designs. Developed additional volume based revenue strategies. Managed POS product merchandising in brick n mortar US warehouse spearheading the retrofit efforts. Oversaw online transactional operations and compliance.
• Directed all design workflows and presentation standards supporting $5M in sales.
• Managed customer service; reduced churn by 18% in 2 years.
• Increased go to market launches by identifying efficiencies in kiosk hardware configurations.
Education
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- Bachelor of Science - BS, Information TechnologyColorado State UniversitySep 2011 - Oct 2015 (4 years 2 months)
- Bachelor of Science - BS, Information TechnologyColorado State UniversitySep 2011 - Oct 2015 (4 years 2 months)
- Bachelor's degree, Information TechnologyColorado State University
Projects (professional or personal)
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