Phil Elwell Highly experienced inbound and content-driven marketing stratgeist.

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INTERIM HEAD OF MARKETING &

BERWICK PARTNERS

Mar 2023 - Jun 2023 (4 months)

BERNDSTSON EXECUTIVE SEARCH GROUP. Short interim contract to cover the incumbent's sabbatical period. • Implemented a 6 month content strategy that increased client and prospect engagement by 20% via social media, email and PR. • Managed and mentored two marketing executives and introduced them to marketing and events resources to improve their long-term performance. • Successfully launched a refreshed website and brand assets which improved the brand positioning and messaging across all communications. • Introduced new client journey mapping that helped to generate more value from Marketo's email marketing automation and content funnel.

MARKETING MANAGER

Wealth Wizards

Jun 2021 - Mar 2023 (1 year 10 months)

financial wellbeing platform). Implemented a marketing and PR strategy that secured the market leading position for the company's automated financial advice platform and was instrumental in securing two new, large financial institution clients including Royal London. • Utilised Account-based marketing, buyer personas and social listening to move two large, multi-million-pound financial institutions down the funnel into conversion. Value = £1 m per year • Implemented a broader tactical marketing plan to attract leads from retail banks, life companies and building societies. MQLs increased by 20%. • Implemented a PR strategy that generated almost weekly coverage in Money Marketing, Professional Adviser and FT Adviser. Generated over 70

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12 MONTH HEAD OF MARKETING POSITION (CONTRACT)

JUST CASHFLOW PLC

Jul 2020 - Jun 2021 (1 year)

(Revolving Credit Facility Provider). • Creating email marketing campaigns and journeys via HubSpot increased MQLs by 10% • Generating PR in the financial services media • Organising and attending events and exhibitions • Segmenting the database into sectors • Creating buyer personas for target audience.

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HEAD OF MARKETING

TIPTON & COSELEY BUILDING SOCIETY

Jun 2018 - Jun 2020 (2 years 1 month)

B2B role mainly focused on marketing to mortgage broker firms. Implemented a marketing strategy that helped to increase mortgage lending by 45% on the previous year. Attracted £1.8m in new customer savings inflow in Q1 (2019) through targeted and measurable communications. • Developed a marketing strategy that helped to increase mortgage lending by 45% in 2018 from the previous year. Evolved the Society into a leading provider of niche mortgages. • Generated regular press coverage in tabloids, broadsheets, mortgage media and financial press including Which? The Telegraph, The Guardian, and The Times which contributed to annual MQL increase of 30%. • Launched six new savings products in Q1 of 2019 which generated £1.75M in new inflows w

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DIRECTOR - TRAFFIC MARKETING &

COMMUNICATIONS (B2B

Jul 2008 - Jun 2018 (10 years)

focus on SAAS and construction organisations). Developed a marketing strategy and tactical plan for a SAAS-based fintech called Rimilia which included email campaigns, ABM strategy and content strategy. Increased MQLs leads by 20% in Year 1. The business was later bought by a larger fintech competitor called Blackline. Project-managed the rebrand of a significant SAAS healthcare organisation called Cohort which included new brand asset roll out and ensuing lead generation campaign via email, PR, and events. Leads increased by circa. 25% in Years 1 and 2. Creative account manager for Prime – a leading healthcare construction consultancy specialising in scoping healthcare premised for NHS and private. Project-managed brand refresh led to

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UK MARKETING COMMUNICATIONS MANAGER

Kantar Millward Brown & TNS

Nov 2006 - Jul 2008 (1 year 9 months)

KMB is the world's largest marketing insights organisation, helping brands such as Pepsico, BP and Barclays gain a better understanding of their respective markets and consumers. • Managed the UK marketing and PR strategy which generated over £250K in equivalent ad space during my tenure. • Co-ordinated the marketing and PR campaign for BrandZ - the annual ranking of the world's top 100 most valuable brands. • Led the team that relaunched LINK - the world's most used advertising pre-testing tool - with a launch event attracting C-suite leaders from brands and agencies from across the UK and Europe. Re-launch led to an increase in new business enquiries of over 30%.

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GROUP MARKETING COMMUNICATIONS MANAGER

FINANCIAL OBJECTS LTD

Aug 2003 - Oct 2006 (3 years 3 months)

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MARKETING MANAGER

CO-OPERATION BLACK COUNTRY LTD.

Feb 2001 - Aug 2003 (2 years 7 months)

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DIRECT MARKETING EXECUTIVE

Barclays Bank PLC

Mar 2000 - Jan 2001 (11 months)

Phil Elwell

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