Peter Nguyen

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Sr. Demand Generation Manager

Digital Envoy

Oct 2023 - Feb 2026 (2 years 5 months)

• Led the redesign, architecture, and development of the Digitalelement.com site and optimized the site for improved user experience, SEO/AEO, and lead generation • Set up and optimized Google and Bing ads campaigns in multiple languages that drive millions in pipeline annually • Managed digital ads, content syndication, email campaigns, and content development to drive marketing-qualified leads • Implemented lead scoring, lead nurturing, and the lead management process

Director of Digital Marketing & Demand Generation

Acceldata

Feb 2021 - Oct 2023 (2 years 9 months)

• Managed SEO, digital ads, content strategy, ABM, and demand generation campaigns that drove 100% YoY increase in marketing-sourced pipeline • Led the design, development, and launch of a brand new website that is optimized for user experience, SEO, and lead generation • Managed the marketing automation system and implemented lead scoring, lead nurturing, and lead management process

Director of Digital Marketing & Demand Generation

Melita Group

Nov 2018 - Feb 2021 (2 years 4 months)

• Designed and implemented the lead management process, including lead scoring, lead nurturing, and marketing-sales handoff. • Created high-quality content, including blog posts, checklists, guides, newsletters, and sales presentations to drive lead generation and lead nurturing. • Managed and optimized ad campaigns on Google, Bing, Facebook, and LinkedIn to deliver a steady stream of marketing-qualified leads. • Built the inbound/outbound Sales Development process and developed sales messaging, which led to a 150% YoY increase in the number of meetings booked. • Increased organic traffic by more than 200% through content creation and SEO efforts. Additionally, utilized spreadsheet software for data analysis, enhancing the ability t

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Sr. Digital Marketing & Demand Generation Manager

Falkonry Inc.

Apr 2018 - Oct 2018 (7 months)

• Created marketing content assets: datasheets, infographics, demo videos, eBooks, and sales presentations • Coordinated events, webinars, and trade shows, and nurtured event leads to drive SQLs and opportunities • Managed digital ABM advertising campaigns to drive MQLs and opportunities

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Sr. Demand Generation Manager

Wavefront by VMware

Oct 2016 - Apr 2018 (1 year 7 months)

• Managed paid ads, SEO, email, content syndication, and events campaigns to generate more than 1,000 leads per month • Boosted volume of MQLs per month by more than 200% within 6 months • Increased ARR by 5X

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Digital Marketing Manager

Vitria Technology

Apr 2015 - Sep 2016 (1 year 6 months)

• Managed and executed digital marketing campaigns to drive demand generation, leveraging insights from data analysis to optimize performance. • Coordinated events and trade shows, nurturing event leads through targeted email marketing strategies to enhance engagement. • Partnered with Product Marketing to develop quality content (e.g., white papers, case studies, demo videos, etc.) that supported lead generation and nurturing efforts. Additionally, utilized spreadsheet software for data analysis, which informed campaign strategies and improved overall marketing effectiveness.

Digital Marketing Manager

AnchorFree

Apr 2013 - Apr 2015 (2 years 1 month)

• Increased organic traffic by 300% within 4 months through SEO and content marketing • Managed content marketing strategies - Created slides, white papers, blog articles, infographics, and web articles to drive web traffic, links, and user acquisition • Managed Google Adwords PPC, Facebook, and retargeting campaigns to drive significant growth in user acquisition

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Consulting

Peter Nguyen CONSULTING

Apr 2009 - Apr 2013 (4 years 1 month)

• Fairchild Semiconductor - Redesigned the corporate website and coordinated with product line teams to create quality content for product and application pages. • Flashbay Inc - Increased organic traffic by more than 3X through effective social media marketing, blogging, forum marketing, blog commenting, and press releases. • LeftysLefthanded.com - Improved organic traffic to the website by more than 3X using modern SEO practices. Optimized PPC campaigns, resulting in 50-100% improvements in conversion rates. Additionally, utilized spreadsheet software for data analysis, which supported informed decision-making and enhanced the overall effectiveness of digital marketing strategies.

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Product Marketing Engineer/ New Product Introduction Program Manager

XILINX INC.

Jan 2003 - Jan 2009 (6 years 1 month)

• Managed new product introduction programs to successfully qualify and launch new products and ramp up production • Created Application Notes, Sample Kits, User Guides, Sell Tools, and Intranet Web Content to support Sales in getting design wins

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