Peggy Orji Business Development Manager

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Business Development Manager

Sparkle Nigeria

Mar 2020 - Current (6 years 2 months)

- Direct all product sales and marketing activities for the Microfinance market in West Africa; developing and tracking the customer acquisition strategy to boost long-term business success and profit level. - Collaborated with the marketing team to launch and grow Sparkle Digital Bank since inception in May 2020. - Conceptualized and launched Sparkle's Lifestyle Partnership with over 15 Lifestyle Partners onboard. • Conduct market research; identified new business acquisitions and making informed decisions to meet objectives yearly.

Channel Manager, Chat Banking

United Bank for Africa

Mar 2019 - Feb 2020 (1 year)

- Responsible for UBA Chat banking Leo's product planning, enhancements and execution throughout the product life-cycle. - Provided support through Value added Contents, Copy-writing/Language development, Creatives and Initiatives that will increase interactions and transactions on the chat banking service and impact positively to the bank’s balance sheet. ◦ Responsible for UBA Chat banking Leo's product planning, enhancements and execution throughout the product life-cycle. ◦ Create growth strategies for channel adoption, Usage and revenue generation ◦ To provide support through Value added Contents, Copy-writing/Language development, Creatives and Initiatives that will increase interactions and transactions on the chat banking service a

Channel Manager, Chat and Internet Banking

Diamond Bank PLC

Aug 2017 - Feb 2019 (1 year 7 months)

- Successfully directed the Product Team in designing and building the bank’s first 360 conversational platform (chatbot). deployed across multiple messaging platforms including FB Messenger, WhatsApp, Twitter and Telegram - Creating Intents, training phrases and conversations for the Chatbot Banking - Ada - Devised the brand persona (intents, training phrases & conversations) for Ada, the Chatbot Banking to sell and portray the Internet and Chatbot banking services in the most exciting way to drive customers Adoption and usage. ◦ Creating Intents, training phrases and conversations for the Chatbot Banking - Ada ◦ Institute and manage customer engagement and activity on the Internet and Chatbot banking services ◦ Develop a personality and

Channel Manager, Internet Banking

Diamond Bank PLC

Sep 2014 - Aug 2017 (3 years)

- Supervised the full product development of Diamond Online, a digital banking product for retail and corporate bank customers; recording a 50% increase in new customers registration through various on-boarding execution. - Developed result-driven strategies to drive customer subscription while monitoring marketing campaigns for improved awareness and usage amongst existing customers and new customers. • Subject Matter Expert in designing and implementing Internet banking; ◦ Vendor Selection - Meeting different vendors and selecting the most suitable and qualified for the development of the Diamond Online ◦ Overseeing the development of Diamond Online from the onset to the conclusion to ensure the implementation of the Best-in-class Onlin

Contact Centre Representative

United Bank for Africa

Jun 2013 - Aug 2014 (1 year 3 months)

- Provided end-end support on all customer enquiries, complaints and request on all bank products and services, i.e.Visa cards, MasterCard, Verve Card, and Prepaid card, Mobile and Internet banking services. • Provide end-end support on all customer enquiries, complaints and request professionally on all bank products and services, i.e.Visa cards, MasterCard, Verve Card, and Prepaid card, Mobile and Internet banking services. • Analyze and interpret information given by customers accurately and make appropriate decisions, ensuring that they are made without bias, prejudice or discrimination. • Highly knowledgeable on all UBA Group products, services and campaigns, Basic use of banking applications for cards operations and core banking. i.

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E-channels Contact Centre Representative

Guarantee Trust Bank

Nov 2012 - Apr 2013 (6 months)

- Served as the first contact point for customers, resolving all enquiries/requests/complaints in line with defined standards and procedures for the Contact Centre. - Performed business retention activities and educate customers on the Bank’s products and services offerings. • Act as the first contact point for customers, resolving all enquiries/requests/complaints in line with defined standards and procedures for the Contact Centre. • Apply customer service policies in day-to-day interaction with the Bank's customers. • Analyze and interpret information given by customers accurately and make appropriate decisions, ensuring that they are made without bias, prejudice or discrimination. • Perform business retention activities and educate c

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Mobile Money Sales Agent/ Brand Ambassador (NYSC)

AfriPay Limited

Nov 2011 - Oct 2012 (1 year)

- Growing the mobile money Customer base by facilitating enrolment at the Agent locations - Trade fair participation on mobile payment - Representative to various product interactive sessions. • Growing the mobile money Customer base by facilitating enrolment at the Agent locations • Trade fair participation on mobile payment • Representative to various product interactive sessions.

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Editorial board (Correspondent)

Statesman's Newspaper Owerri, Imo State

Sep 2010 - Nov 2010 (3 months)

Peggy Orji

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Peggy Orji