Data Analyst
Pipefy
Jan 2023 - Mar 2024 (1 year 3 months)
Data analyst responsible for supporting the business area, especially the Go to Market (GTM) team with sales funnel analysis on execution and cohort perspectives, monitoring analysis of indicators such as lead generation, MQL, Demos, Pipeline , New ARR, conversion rates, churn, net dollar retention, among others. Acting directly with the GTM squads, developing and testing hypotheses and producing actions to maximize lead generation on Top of Funnel with marketing teams as well as Middle of Funnel and Bottom of Funnel with the sales teams. In addition, technical activities were developed within the data time, such as creating and maintenance of tables for the company’s Data Warehouse, Dashboards, reports and other data products.
• OKRs Newsl