Pedro W Cutino

Senior Director Product Management

WorkWave

Apr 2021 - May 2025 (4 years 2 months)

• Led a team of 10 Product Managers through ideation, technical development, and product launch (GTM) including AI-powered and Fintech modules generating over $130M in annual revenue. • Served as Acting Business Unit Lead for my product portfolio, overseeing P&L and driving key performance metrics—including ARR, MRR, financials, sales pipeline, SQL/MQL conversions, and churn rate—to optimize growth and profitability. • Drove product development with engineers and UX/UI designers to deliver high-quality solutions. • Established company-wide shared vision and aligned priorities with AI-driven initiatives. • Incorporated usability studies, research, and market analysis into product requirements to enhance user satisfaction. • Defined and

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Commercial Manager

Haverly Systems

Aug 2017 - Feb 2021 (3 years 7 months)

• Developed commercial strategies and tactics for new and existing customers ensuring consistent client communication and satisfaction. • Led all legal contract reviews, negotiation, tracking, and administration of customer, partner, and vendor contracts. • Served as Compliance Officer ensuring all OFAC regulations were strictly followed. Negotiated contract terms, conditions, pricing, and responses to RFPs.

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Director, Product Management

INTTRA

Jan 2016 - Feb 2017 (1 year 2 months)

• Managed a B2B product portfolio with 25%+ industry penetration using SaaS and EDI technologies. • Created and launched an e-commerce shopping experience and recurring credit card payment interface. • Led transition from Waterfall to Agile development methodologies in Product Management. • Collaborated with Sales and Marketing to plan and execute go-to-market strategies and product launches. • Directed product vision and roadmap development and annual review processes. • Maintained customer and market stakeholder relationships to validate strategy and gather feedback. • Conducted market analysis and KPI forecasting to inform product decisions. • Developed business cases aligning with market trends, competitive landscape, and risk a

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Director Product Management

Automatic Data Processing (ADP)

Jul 2000 - Dec 2015 (15 years 6 months)

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