Pedro Torres Vaca Digital Marketing Analyst | FMCG | E-commerce | Sales

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Client Success Specialist Senior

Publifyer

Jun 2023 - Jun 2024 (1 year 1 month)

- Directed and coordinated over 200 influencer marketing campaigns, optimizing resources to maximize performance and ensure overachievement of results. - Managed strategic relationships with clients and influencers, providing personalized support and building trust, resulting in a 95% client retention rate and a significant increase in partner satisfaction. - Leveraged skills akin to cold calling by initiating contact with clients and decision-makers, re-engaging inactive accounts, presenting upsell opportunities, and encouraging renewals. This proactive outreach was essential in building rapport, positioning value, and overcoming objections, which are critical components of effective client retention and support strategies. - Utilized In

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Brand Manager

FORD QUITOMOTORS:

Feb 2023 - Jun 2023 (5 months)

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Marketing Executive

Hub Management Agency

Jan 2023 - Jul 2023 (7 months)

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Digital Marketing Strategist - Freelancer

Ziggy Italian

May 2022 - Current (4 years)

- Developed and executed comprehensive digital marketing strategies for various clients, enhancing brand visibility and engagement across multiple platforms. - Conducted market research to identify trends and opportunities, tailoring campaigns to meet specific client needs and objectives. - Proactively generated a pipeline of clients through outreach efforts, including cold calling, which was crucial for establishing initial trust and converting prospects into paying clients. - Leveraged cold calling skills to identify opportunities, secure projects, and foster long-term partnerships, demonstrating the importance of effective outbound sales in my role as a freelancer. - Utilized customer service skills to enhance client communication and

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Marketing Analytics Assistant

Nestlé

Dec 2019 - Jul 2020 (8 months)

As a Marketing Analytics Assistant at Nestlé, I focused on supporting sales and marketing teams with data-driven insights while also engaging in proactive communication with distributors, retailers, and clients. This role necessitated making outbound calls to gather market information, validate data, and follow up on promotional activities, effectively practicing the fundamentals of cold calling. These interactions required me to initiate conversations with stakeholders who were not always expecting my outreach, build quick rapport, and extract valuable information, all of which directly align with the skills and techniques used in cold calling.

Key Account Manager

Olx Group

Sep 2018 - Jul 2019 (11 months)

- Managed key accounts for OLX Group, focusing on Properati, the company’s real estate platform, which involved direct engagement with the real estate sales ecosystem. - Collaborated closely with real estate agencies and property developers to facilitate the listing, promotion, and successful sale of properties through the platform. - Developed a strong understanding of real estate sales processes, from lead generation to closing, ensuring effective support for clients throughout their sales journey. - Utilized CRM and automation tools such as GoHighLevel (GHL) to manage client pipelines, track communications, schedule follow-ups, and optimize conversion rates, ultimately enhancing clients' sales performance on Properati. - Engaged in p

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Trainee

NOVAECUADOR S.A.

Sep 2017 - Jan 2018 (5 months)

As a Trainee at NOVAECUADOR S.A., I was exposed to multiple departments and took on responsibilities aligned with the company’s key business priorities. Part of my role involved supporting the commercial and finance teams with client outreach, follow-ups, and data management. To accomplish this efficiently, I learned to work with tools such as GoHighLevel (GHL) for tracking leads, organizing communication workflows, and scheduling reminders. This experience not only enhanced my understanding of client management and CRM practices but also allowed me to actively contribute to real business processes, gaining hands-on experience in automation that was essential for the company’s growth.

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Commercial Finance Executive

NOVAECUADOR S.A.

Jun 2017 - Aug 2017 (3 months)

Pasante en el departamento de Servicio Al cliente Vida y Asistencia Médica, donde adquirí experiencia en la gestión de carteras de clientes y en la comunicación efectiva. En mi rol como Commercial Finance Executive en NOVAECUADOR S.A., fui responsable de generar y gestionar carteras de clientes, lo que requería un enfoque proactivo a través de llamadas en frío para identificar prospectos y ofrecer soluciones financieras personalizadas. Para optimizar el seguimiento y mantener una comunicación constante, utilicé herramientas de CRM para rastrear interacciones con los clientes, gestionar pipelines y asegurar informes precisos. También manejé la programación de citas para coordinar reuniones entre los clientes y el equipo financiero, mejorando

Social Media Analyst - Influencer FootballX

Equinox

Nov 2015 - Jan 2017 (1 year 3 months)

Pedro Torres Vaca

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