Professional focused on data analysis related to marketing and coordination of different channels for customer acquisition and retention.
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CRM ANALYST
Zarpo Viagens|
May 2024 - Current(2 years 3 months)
Creating and managing a monthly communication calendar, coordinating which channels will be activated and organizing budgets across different platforms. Developing communication materials using Oracle Responsys/Dito. Identifying and segmenting different potential audiences based on common characteristics. Preparing weekly reports and analyzing communication data to provide insights to different departments. Conduct A/B tests with emails, from strategy creation to test execution and results presentation.
GROWTH ANALYST
Saga
May 2023 - May 2024(1 year 1 month)
Creating and monitoring reports and results in digital media. Building growth marketing strategies across various acquisition channels. Media performance analysis. Process automation using CRM, No-Code platforms, and marketing tools. Designing experiments to improve results.
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MEDIA ANALYST II
Raccoon Marketing Digital|
Apr 2022 - Dec 2022(9 months)
Comprehensive training on paid media platforms and Google Ads operations for an international client.